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[Infographic] Comparing the Top Casual Dining Restaurants on Social Media

Battle of the Brands Casual Dining Edition With Americans spending more time on Facebook than they do on email and search engines combined, restaurants are investing more energy to generate fan engagement on Facebook. Based on an analysis of their top 100 fans, here's how a few of America's most popular casual dining restaurants stack up! But First. Some Casual Dining Facts! 20% 31.59% 49% Percentage of pageviews in the US that occur on Facebook Casual Dining percentage of total foodservice sales Percentage of people who use Facebook to search restaurants So, Whose Fans Are More Engaging? Using Splashscore's Fan Grader, we discovered the top 100 fans of some of America's casual dining chains by measuring the number of replies, comments, and likes generated by those fans. Here is the total brand engagement driven by their top 100 fans: Total Comments Total Likes 896 Total Replies Chili's 1061 251 1711 Olive Garden 1577 370 596 Outback Steakhouse 1261 221 294 TGI Friday's 1525 174 902 Applebee's 1066 254 Who Drives the Most Facebook Engagement? See which casual dining restaurant has the most fans and drives the most engagement (likes, posts, comments, shares, etc.) on Facebook! Talking About This Facebook Fans 5.8 M 63.7 K 6.2 M 41.6K Olive Garden 2.9 M 52.8K OUTBACK STEAKHOUSE 1.4 M 33.4K FRIDAYS 5.8 M 80K Applebees Whose Fans Drive the Most Engagement? Although the race was close for some, T.G.I. Fridays fans comes out on top, engaging 11.87 of their friends on average when they interact with the brand's Facebook posts! 5.16 Olive Ganden 5.39 OUTBACK 7.30 STEAKHOUSE TGIL FRIDAYS 11.87 Applebees 5.00 And the winner is... T.G.I. Fridays With the help of Fan Grader, we can see that T.G.I. Fridays is producing the most engaging content. TGIL FRIDAYS Splashscore's Fan Grader reports a higher engagement index for T.G.I. Fridays which means their fans are engaging almost 12 friends on average when they interact with one of Fridays posts! Sources: Splashscore identifies influential consumers who already engage their friends around topics relevant to your brand and activates them to deliver powerful branded content on Facebook and Twitter. http://nrn.com/segments/casual-dining http://www.splashscore.com/grader/ Splashscore Want to learn more? Contact: sales@splashscore.com

[Infographic] Comparing the Top Casual Dining Restaurants on Social Media

shared by BrieShell47 on Sep 03
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58% of Americans dine out at least once a week. For popular restaurant chains like Chili’s, Olive Garden, Outback Steakhouse, T.G.I. Fridays, and Applebee’s, winning over this crowd is essential. ...

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