Influencer Marketing Fraud Statistics and Trends

Influencer Marketing Fraud Statistics and Trends Fake influencer follower fraud to cost companies $1.3 billion in 2019 Follow 2019 $1.3 billion Influencer marketing spend is estimated to be $8.5 billion in 2019 and to hit up to $10 billion by 2020 %24 2019 2020 $8.5 $10 billion billion 50% of marketers named spotting fake followers as a chief challenge of influencer marketing 50% 63% of marketers and brands admitted to having personal experience with influencer fraud in past campaigns 63% Up to 20% of mid-level influencers between 50,000 and 100,000 followers are likely fraudulent 50,000 I 100,000 20% Approximately 38% of influencers resorting to tactics that artificially inflate their posts' comment numbers 38% Over 60% of influencers use artificial methods of Instagram growth 60% More than 22% of influencers have suspicious growth anomalies 22% Over 38% of influencers use suspicious methods to grow their engagement 38% Up to 50% of engagement levels on sponsored content is fake %24 50% Compiled & Designed by: O invesp Source Links: https://contentmarketinginstitute.com/2018/09/influencer -marketing-fraud/ https://www.entrepreneur.com/article/331719 https://www.zdnet.com/article/fake-influencer-follower-fraud-to-cost -companies-1-3b-in-2019/ https://blog.markgrowth.com/key-takeaways-from-the-state-of -influencer-marketing-2019-exploring-influencer-fraud-on-insta- gram-1848d9928634 https://www.emarketer.com/content/whos-afraid-of-fake-followers https://talkinginfluence.com/2019/07/26/fraudulent-influencer-activity-is -costing-brands-1-3-billion-a-year/ https://mobilemarketingmagazine.com/is-instagrams-new-update-a -turning-point-for-combatting-influencer-fraud