Indian QSR’s on Social Media

OSRS IN INDIA TAKE A BITE OUT OF FACEBOOK 6 of 15 brands sent updates related to Apps 8 OF 15 Size = Number These were the posts with least average engagement. brands of Fans ramped up their fan base at a rate > 10% AA McDonaids café IM COFFEE Day +1M Cocobèrry Pizza Hut FAN POSTS 6 of 15 brands have 4M 1.3M 2.1M 2 of 15 brands more than 1 million Facebook fans. do not allow fans to post on their wall. 3 OF 15 Domino's Pizza 4.9M added more than 100,000 new fans. KFC 4.8M BR DUNKIN DONUTS mod SUBWY baskin BRe * ENGAGEMENT 272k 204k 195k 363k 530k KFC has an Ad Campaigns engaged best STARBUCKS TACO 62 BELL KRISPY 892k S0k engagement score of 110, followed by Starbucks India KREME Only 7 of 15 brands leveraged ad campaign related posts. with 94. The sector average 15 of 15 brands is 44. post Questions and Engagoment Oriented posts. 9 OF 15 reply to every 1 in 5 fan posts. www.unmetric.com @unmetric * Data gathered between July 1st and August 311h, 2013. Engagement Score is a calculation of the number of Likes, Comments, Shares and Estimated Impressions to provide a benchmarkable score. UNmetric