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India and the Future of Online Marketing

India and the Future of Online Online Marketing According to a survey-by 2017 Million 600 Internet Users India will have around 600 million internet users that shall create business opportunities to sell services and products to a growing population of tech-savvy internet users. TRADITIONAL MARKETING IN INDIA 900 250+ Radio Stations Private TV Channels There are more than 900 private TV channels and 250+ radio stations in India, which make traditional marketing quite expensive and highly confusing with lots of in-built vacillations. However, in today's world of internet, Digital Marketing is the only one and most guaranteed way of marketing, which is popularly being the most preferred space of marketing communications and related interactions. Changing Statistical Dynamics Of Future Of Digital Marketing In India Are ןו111ו Total media Ad spending Digital Ad Spending Mobile Internet Ad spending 2013 2014 2015 2016 2017 2018 2019 Total Media, Digital and Mobile Internet & Spending in india, 2013-2019 Key Findings Of Some Of The Recent Digital Marketing Surveys Are 30% 34% 72% 80% company revenue of the companies marketers believe that in 2017, businesses driven by internet already had an integrated digital marketing strategy in 2016. traditional model will increase their marketing will of marketing is no longer sufficient. digital marketing budget. increase. Digital Marketing Budget May Surpass The IT Budget In 2017 5 Key Channels That Will Play Key Role In Deciding Future Of Digital Marketing In India Are МОBILE 1. To device result-oriented marketing plans and campaigns, mobile marketing is going to play one of the most significant roles in 2017. 40% 75% 52% 89% 83% 92% (approx) more than of searches are done of Facebook Daily Active users come future Outlook of Mobile Marketing in Driving Customer Engagement. Facebook advertising revenue comes through Smartphoes. current Outlook of of mobile media time is spent in smartphone apps by consumers. Mobile Marketing through mobile. through mobile. in Driving Customer Engagement. VIDEO Modern customers prefer to view a video content on company promos. Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017. 2. Current Outlook of Future Outlook of SEO Marketing in SEO Marketing in 21% 40% driving Customer Engagement driving Customer Engagement Different Kinds Of Trending Video Content Are Storytelling with the help of live streaming Use of GIF videos on Use of Videos Social Media Videos like Product Description/ Facebook Videos, different social media in Demo Videos and Facebook 360 Videos, Email Marketing. channels like videos. Landing Page Videos. YouTube Videos, Twitter & Facebook. Snapchat Videos, etc. EMAIL MARKETING 3. Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested. Well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2017. 45% 55% Current Outlook of Future Outlook of Email Email Marketing in Marketing in Driving Customer Engagement Driving Customer Engagement SMO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results-often referred to as "natural", "organic", or "earned" results. 4. Current Outlook of Future Current Outlook 36% Social Media 64% of Social Media Marketing in Driving Customer Engagement Marketing in Driving Customer Engagement 5. SEO Current Outlook of Future Current Outlook 21, 40 of SEO Marketing SEO Marketing in driving Customer Engagement in driving Customer Engagement Conclusion To survive in today's competitive and frenzied market scenario; it is must for Indian businesses to have a well-integrated internet marketing strategy. In the year 2016, most of the industries were kind of struggling with a growth rate around 6 to 11%; only digital industry saw a growth rate of 41%, which is not going to be stagnant in 2017 as well. Digital Marketing will for sure remain the most effective way of marketing in the future, and it will be worthwhile for you to climb on to the digital bandwagon when the time is right, either career-wise or business-wise. Source: Emarketer,Digitalvidya,Ucnews,hubspot DREAMWORTH ©@2017dreamworth.in www.dreamworth.in SOLUTIONS

India and the Future of Online Marketing

shared by dreamworthclient on Jan 11
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Digital marketing is a booming industry. You will have to work with the analytical part of a website. You need to implement the latest SEO, PPC and CRO strategy.

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