The Inbound Marketing Process

THE INBOUND MARKETING PROCESS START GENERATING MORE LEADS FROM YOUR WEBSITE TODAY! STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 1: DEVELOP A SUCCESSFUL MARKETING STRATEGY MARKETING IS AN INVESTMENT IN THE GROWTH OF YOUR BUSINESS, NOT AN EXPENSE WHAT IS THE PURPOSE OF THIS MARKETING PLAN? • What are your goals? What are your objectives? • What marketing challenges have you faced? • Who is your ideal customer and how can you attract them? • Where do potential buyers look for companies like yours? • How much should you invest in a marketing program? • How is this marketing program going to provide a ROI? STEP 2: CREATE & MAINTAIN A POWERFUL WEBSITE • Easy to Navigate • Professional Appearance • Search Engine Friendly • Mobile Ready • Easy to Update AN EFFECTIVE WEBSITE IS THE HUB OF ALL YOUR ONLINE MARKETING AND LEAD GENERATION! STEP 3: GENERATE MORE TRAFFIC BY INCREASING THE TRAFFIC TO YOUR WEBSITE, YOU INCREASE THE NUMBER OF OPPORTUNITIES FOR VISITORS TO TURN INTO LEADS. THESE TASKS ARE PROVEN WAYS TO BRING NEW AND QUALIFIED VISITORS TO YOUR SITE:- • Create blog articles that interest your audience • Blogging creates more pages in the search engines • This means more opportunities for you to be found! A BLOG GETS YOU 55% BLOGGING MORE TRAFFIC! 400% MORE INDEXED PAGES ARE PRODUCED BY BLOGGING • Build a following, share your blog posts, and engage in social media conversations • Businesses see 63% increase in marketing effectiveness when using social media SOCIAL MEDIA NEARLY 2/3 OF U.S. INTERNET USERS REGULARLY USE A SOCIAL NETWORK • Identify targeted keywords, optimize your website for those keywords, routinely create keyword targeted content, and build quality links to your website 46% OF DAILY SEARCHE ARE SEO FOR INFO ON PRODUCTS OR SERVICES 20% OF MONTHLY GOOGLE SEARCHES ARE FOR LOCAL BUSINESSES ll PPC • Create and manage pay-per-click advertising campaigns that drive additional quality traffic to your website • Optimize your pay-per-click campaigns to generate the most traffic and leads for the lowest PPC cost-per-click (optional) 70% OF THE LINKS SEARCH USERS CLICK ON ARE ORGANIC STEP 4: CONVERT TRAFFIC TO LEADS CREATE ATTRACTIVE OFFERS AND CALLS TO ACTION THAT APPEAL TO POTENTIAL BUYERS AT ALL LEVELS. The Proven Process: 1. Build landing pages that describe the offer with a form to collect lead information 2. Upon completing the form, the user will gain access to the offer, receive an auto responder email, and be entered as a lead in your CRM system 3. Place Call to Actions (CTA's) throughout the site to encourage more lead generation WHAT ARE THEY LEVELS OF POTENTIAL BUYERS WHAT TYPES OF OFFERS ATTRACT THESE BUYERS? THINKING? Awareness - Blog Articles, Ads, Web Banners, PR (Customer Stories), Articles, Analyst Papers, Flash Demos UNAWARE BUYERS What is it? Who are you? Who needs it and why? Educational Offers - eBooks, White Papers, Independent Articles, Introductory Videos INTERESTED BUYERS What are the consequences of not having it? Validation Offers - Webinars, Podcasts, Seminars, Customer References, Brochures, Sell Sheets PROBLEM RECOGNIZED What are my options? READY TO Sales Offers - Request a Proposal, Schedule a Meeting, Presentations, Trials, Demos BUY Why should I choose you? STEP 5: CONVERT LEADS INTO SALES Know which pages your leads view & when they return to your site. Lead scores are generated for all leads so you know who to contact first. LEAD INTELLIGENCE Leads are segmented into lists based on the form they completed or information you collect. This allows you to quickly send targeted messages. SEGMENT LEADS Various lead nurturing campaigns are developed to further educate "Top of the Funnel" leads down to sales. LEAD NURTURING Email marketing is used to send timely messages to all contacts in your system. EMAIL MARKETING Integrate a Customer Relationship Management software for an improved sales process and a closed-loop marketing campaign. CRM INTEGRATION MARKETING AUTOMATION IS USED TO PERFORM THESE LABORIOUS TASKS COST-EFFECTIVELY AND HANDS FREE! STEP 6: MEASURE EVERYTHING *MOST IMPORTANT METRICS MEASURED • Traffic to Leads • Cost per Lead • Leads to Customers • Cost per Customer TRAFFIC SEO PPC BLOG SOCIAL EMAIL LEARN MORE Impactbnd.com/blog INFOGRAPHIC DESIGN BY: IMPACT branding & design Impactbnd.com I (203) 265-4377 SOURCES: 100 AWESOME Marketing Stats, Charts, & Graphs http://go.hubspot.com/ebook-100-mktg-charts/ f /impactbnd @impactbnd Unique Visitors New vs. Repeat Visitors Traffic Sources Relering Websites Popular Pages # of Pages in Google Bounce Rates CTA Performance Search Rankings Traffic from Search Inbound Links Click-Through Rat Cost per Click und Links Audience Size & Growth sJaquosgns rowth Rate Sharing & Forwarding