The Importance of Reputation Management on Social Media

The Importance of Reputation Management on Social Meda Do Your Customers Investigate You Online? 80% of customers have read information online that has changed their mind about dealing with a specific company. 88% of consumers take into consideration star ratings and customer reviews online. 88% Where Does Your Reputation Come From? 1 in 4 people have rated a product, service or company online. 46% of internet users have vented their frustration about a company on social media. 31% Only 31% of complaints made on social media are ever properly resolved. Why Does It Matter? 35 30 25 Customers are almost twice as likely to leave negative feedback than positive feedback online. 20 15 10 % of customers that will leave feedback PositiveI Negative 32 68% of consumers now research a company online before handing over 68 their money. 66% 66% of consumers say they are willing to spend more money with a company offering excellent levels of customer service. Image courtery of http://www.interelgroup.com Resources: http://about.americanexpress.com/new:/docs/2012x/axp 2012gcsb_us.pdf http://www.byreputation.com/fullsurvey-a/280.htm http://www.pewințernet.org/2004/10/20/use-of-online-rating-systems/ http://ww.mainstreethost.com/images/Reputation/20Management/20Śurvey,pòf Piktochart I make information beautiful