The Importance of Content Marketing

IMPORTANCE OF S Submitedge SMO in ll social media marketing CONTENT MARKETING Content Writing is used for lead generation and lead nurturing. Most Popular Content Marketing Tactics Employed by B2B MARKETERS Content Writing is not about selling. 79% Content Marketing pieces are helpful and informative 56% Article Posting Because the content is interesting and enlightening people love to share on social networks. In-Person-Events People are driven back to your website when they find other shareable content. They spend more time on your website. 58% 74% With the right driving forces and calls to action, this increased traffic can be converted into sales. Case Studies Social Media Updating your website frequently with relevant, high quality content will have a positive impact on 63% 65% eNewsletters Blogs your search ranking. The more people share your content, the more it's validated in the search engine's eyes as being high quality and relevant. BECAUSE 61% OF CONSUMERS SAY THEY FEEL BETTER ABOUT A COMPANY THAT DELIVERS CUSTOM CONTENT, THEY ARE ALSO MORE LIKELY TO BUY FROM THAT COMPANY. Goals of CONTENT MARKETING in Linkedin generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using Linkedin vs. 90% on Facebook. BRAND AWARENESS 69% Believe in building Good Relationships Consumers find CUSTOMER ACQUISITION 68% 90% 78% custom content useful LEAD GENERATION 67% CUSTOMER RETENTION / LOYALTY 62% Blogs give websites 434% more indexed pages and 97% more indexed links. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.