How Well Do Brands Know Their Social Audience?

HOW WELL DO TOP BRANDS KNOW THEIR SOCIAL AUDIENCE? Coca-Cola AA Kaleggis NIKE SAMSUNG IKEA Gillette How well are some of the world's top brands aligned with their social audiences? We took a look at 10 brands from a cross-section of industries and analyzed over 3 million consumers across the USA, and what we found is that although these brands are most active in the afternoon, their ideal consumer might not be tuned in. @AppStore @CocaCola Coca-Cola ONLINE ONLINE Early Morning/Afternoon Afternoon / Late Night AGE GROUP AGE GROUP 18-24 and 35-49 18-24 TOP INTERESTS TOP INTERESTS Music, Video Games, Movies Shopping, Football, Automobiles LIFESTYLE LIFESTYLE High Income, Frequent Flyers Fashionable, Family Centric/Parents @Samsungtweets SAMSUNG @MercedesBenz ONLINE ONLINE Morning / Afternoon Early Morning/Afternoon AGE GROUP AGE GROUP 25-34 18-24 and 35-49 TOP INTERESTS Automobiles, Basketball, Photography TOP INTERESTS Finance News, Music, Shopping LIFESTYLE LIFESTYLE Online Shoppers, Entrepreneurial, Frequent Flyers, High Income, Business Executives Business Executives @BMWUSA @McDonalds McDonald's ONLINE ONLINE Early Morning/Afternoon Afternoon / Late Night AGE GROUP AGE GROUP 18-24 and 35-49 18-24 TOP INTERESTS TOP INTERESTS Automobiles, Style/Fashion, Finance Food & Drinks, Shopping, Arts & Crafts LIFESTYLE LIFESTYLE World Travellers, Business Executives, Green Living Living Green, Family Centric/Parents Kellogg's NIKE @KelloggsUS @Nike ONLINE ONLINE Morning / Early Morning Afternoon / Late Night AGE GROUP 25-49 AGE GROUP 18 24 and 35-49 TOP INTERESTS TOP INTERESTS Education, Magazines, Business News Music, Video Games, Movies LIFESTYLE LIFESTYLE High Income, Entrepreneurial High Income, Frequent Flyers @lkeaUSA IKEA @Gillette Gillette ONLINE ONLINE Morning / Afternoon Afternoon / Late Night AGE GROUP 18-24 and 35-49 AGE GROUP 25-34 and 50+ TOP INTERESTS TOP INTERESTS Business News, Science, Arts & Crafts Food & Drinks, Football, Shopping LIFESTYLE LIFESTYLE Outgoing/Party Lover, Online Shoppers Frequent Flyers, Outdoor Lovers What does this mean for brands? Stop wasting air time - align your social efforts with your audience These insights can also drive strategies for other marketing initiatives - Gillette and NFL sponsorship, for example You can time the most relevant offers, coupons, or Twitter only deals when you have a deep understanding of your customer These insights were derived from the LeadSift social intelligence platform. LeadSift sifts through millions of conversations through publicly available data to infer and predict consumer's intent and interests with high accuracy. Connect with us: [email protected] 1 (888) 808 8348 Halifax, Nova Scotia twitter.com/leadsift linkedin.com/company/leadsift leadsift.com/blog LeadSift © 2015 LeadSift LEADSIFT.COM