How Visual Content Drives Social Media Growth [Infographic]

in HOW VISUAL f CONTENT DRIVES SOCIAL MEDIA GROVWTH You Tube WHY VISUAL CONTENT IS PREFERRED OVER TEXT People process visuals 600,000 times faster than text. People retain 80% of what they see, only 20% of what they read & 10% of what they hear. 90% of information transmitted to the brain Larger images increas ed sales by 46%. Retail sites with video content increased conversion by 46%. is visual. HELPS IN ESTABLISHING IDENTITY Logos, colors, typography, symbols & imagery help identify your brand's values & unique personality. Visual content is shared 3x times faster than text. Data Visualization Tools Infographics A visual image such as a chart or diagram is used to represent information or data. Add depth & value to the information you present & facilitate quick comprehension. Take a complex subject & make it easier to read, digest & understand In 2014, 39% of B2B buyers identified that they share infographics on social media frequently. Traffic B2B 0000 Publishers who use infographics grow in traffic an average of 12% more than those who don't. Memes A means of expressing humor through the art of parodying An easy way to get your message across to your audience Memes with GIF images are more likely to become viral on social media sites. Free online tools like 'Meme Generator' & 'Quick Meme' are available for creating interesting memes. Popularity of Visual Media on Various Social Platforms 100 hours of video are uploaded every minute 2nd largest search engine next to Google SEO YouTube You Tube Easyto share videos on other social platforms such as Facebook, Twitter, Google-, Pinterest, etc. Offline streaming on mobile devices Mobile makes up almost 40% of YouTube's global watch time. Processes 3 billion searches per month Google Hangouts allows you to live-stream video to large audiences. 50 billion Pins have been More than 14 million Pinterest collected by people onto more than 1 billion boards articles are pinned each day. Great for SEO, as it creates inbound links & drives engagement Instagram An average of 70 million photos are shared everyday Over 30 billion 300 million monthly active users photos shared to date The site has over 60 million unique visitors per month & more than 15 million uploads. PPT U Boosts your online presence & SEO SlideShare SEO Greatly increases your Google visibility & rankings Facebook's News Feed increased 3.6x times year-over-year for video posts. Facebook 87% of the most-shared posts contain photos. f 180% Posts with visuals result in 180% greater engagement. Twitter published data that shows 35% of retweets contain photos & 28% contain videos. Twitter Image tweets resulted in 150% more retweets, 18% more clicks & 89% more favorites. Tools for Impressive Visual Content BeFunky: Features like cropping, red-eye & blemish fixes, filters, borders & collages PicMonkey & Photovisi: Photo editing tools to edit images & create a collage infogr.am & Piktochart: Makes it easy to create infographics Social Image Resizer Tool: Resize images for your social media profiles Recite & Quozio: Makes images from quotes Pinstamatic: Pinterest tool to add website - --- ----- ---- - ---- ...--- ... snapshots & Pins of Twitter profiles to Pinterest boards 1. Word Swag > iOS app for quote graphics > Add stylish text to your images with awesome typography templates 2. InstaQuote > iPhone & Android app for quick & easy phrase-based images > Create Instagram-ready images that can also be easily exported to Facebook, Flickr & Twitter 3. PicSay Pro > Android app with a number of traditional photo editing features > Ability to add styled text & word balloons to your pictures 4. YouCam Perfect > iOS & Android app to enhance your selfies > Option to retouch your photos by altering skin tones, correcting tired eyes & removing wrinkles 5. InstaCollage > iOS & Android app to create photo collages quickly > Features a number of frames, photo effects & text add-ons to customize your photos. Keys to Success Use eye-catching visual content to link to your blog. Use humorous content to create a lasting impression. Optimize your designs for all social networks. Use uniform design templates. %23 Employ hashtags. Conceptualized and Designed: Sources: dci Hubspot Blogs B 2 C BUSINESS 2 COMMUNITY NəxtBigWhat Econsultancy DEMAND GEN REPORT www.dotcominfoway.com y Mobile Apps for Visual Content