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How to Use Google+ for Business

GOOGLE+ BEST PRACTICES FOR BUSINESS 8" PRESENTED BY MILESTONE INTERNET MARKETING WHY SHOULD I USE G0OGLE+ AS A BUSINESS? 8+ Increase social signals and networking for your brand Useful micro-blogging platform Helps build brand value via Google authorship and publisher markup (rel=publisher tag) Improve visibility of your 2nd largest social platform with over 540 million members, of business in which 359 million are Google search monthly active users THE BASICS Circles Networking made easy. Similar to following people on Twitter - they don't have to "circle" you back. It allows you to group followers based on interests, which is a crucial element in targeting your content. Hashtags Content +1 Form of metadata tag to help identify messaging on specific topics and join in that conversation. Google+ allows you to post text, image, link, and video content. Simply put Google's version of a "Like". Google uses the number of +1s on your page as an important social ranking signal. Hangouts and HOA (Hangout on Air) Authorship Insights A unique feature used for chat, video conferencing and live stream broadcast. Added bonus: integrated with YouTube. Connects content from your website and across the Internet to your Google+ page and indexes it in Google search. Google+ dashboard analytics. GOOGLE+ BEST PRACTICES Make sure your profile is Add the +1 button to your site Allows users to recommend optimized Add a branded profile image, your content. the URL of your business, Post quality content regularly and description about your business. 8+ The more relevant and share- able your content, the more positively Google will regard your presence, helping boost your Author Rank. Verify your business Link you business page with your" website using "rel=publisher" code Google may display authorship information in search results to help users discover great content by writers they enjoy. Optimize your Google+ title tags Treat your posts like a mini blogs and add a keyword rich title. Keep posts visual Always add a photo when you share an article or a link. Images drive higher engagement! Add connections to increase your social circles GOOGLE+ Q&A How do I enhance Use the tricks below to spruce up your posts: Google+ content? How do I use Hangouts as a business? Hangouts are great way to connect with your clients/customers, share knowledge, and use as an ongoing customer service platform. • *text*=text • text_=text • text- = text What about using hashtags in my posts? We highly recommend working relevant hashtags (#) into your posts. It's a great tactic to get added exposure to users beyond your Why is Google+ so important in Search Engine Optimization? Google craws its own platform more regularly than your website. Sharing information here can get it indexed faster. followers. MEASURING SUCCESS: KEY PERFORMANCE INDICATORS Audience growth Total circle size or "how many people have circled you." Is your audience growing quarter over quarter? Engagement How are people interacting? Do they share, comment and +1 your content and your site's content? Social referral traffic Visitor flow 2$ The path though which visitors experienced How many visits did Google+ drive to your website? your website when visiting from Google+. Toll Free: 888-350-8396 A Website: www.milestoneinternet.com Sources • http://marketingland.com/beyond-social-benefits-google-business-73460 • http://socialmediatoday.com/whatsnextblog/2104066/five-pervasive-myths-about-googleplus • http://www.socialmediaexaminer.com/how-to-set-up-a-google-page-for-your-business/ • http://moz.com/ugc/using-google-plus-a-guide-for-local-businesses

How to Use Google+ for Business

shared by milestoneinternet on Mar 03
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If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second large...

Publisher

Milestone Internet Marketing

Designer

Milestone Internet Marketing

Writer

Genoveva Petrova

Category

Social Media
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