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How To: Use Facebook to Generate $2K in Two Days

How To: Use Facebook to Generate $2K in Two Days #1 Why Facebook? 1.35 billion active users every month Constant touch with existing and potential Economical marketing strategy customers Brand awareness with viral possibilities Targeted advertising Customer Lead generation engagement 12 Reasons Facebook Is Great for Marketers Engage users immediately Run contests & offer incentives Develop a genuine fan-base 35% more interaction on posts with pictures Customize content views Capitalize on pop- culture Manipulate your content Well-timed content views 32% users like pages that play contests Offer users the right product Win users with different posts Quotes get 26% more likes 3 Ways to get Business from Facebook #2 Run contests for Post on third party pages to go viral more genuine likes and user engagement #1 #2 Customize your Calls-to- Action on ads, e.g. "Shop Now" button # 3 Post on Third-Party Facebook Pages to go Viral Why Third-Party Pages? How to Choose a Page? 1 Instant traffic Choose your page for the targeted age group 1 2 Instant branding 3 Lead generation Look for the most engaging posts * Target the right audience Choose pages that have high user engagement Faster product-user interaction 3 Success Story Don't use Page Likes as the only deciding factor In Jan 2012, a client of ours in the hospitality industry was able to get 100 customers to his bar within the first week of opening! Look for pages based on the targeted GEO location Check post frequency - active accounts have higher engagement rates Run Contests for more Genuine Likes and User-Engagement Why Host a Facebook Contest? Contests are more economical than Great way to get higher user engagement 1 6 campaigns Lead to higher website traffic 2 Campaigns require professional expertise Contests lead to a 32% increase of user engagement 11 Rewards lead to returning users 3 Higher user engagement Contests empower consumers to do your marketing for you. 12 Contests can turn into lead- 4 generating activities Success Story In July 2013, we recorded another success story a client of ours in the Home Decor segment. Having a completely new brand page, the client was looking for getting genuine likes in a cost effective way. We ran a 'Sweepstakes' contest on their page instead of a campaign which got them a large number of Page Likes in a short amount of time. Garner higher Page Likes through contest gateways Check out the stats we achieved through this contest Likes before contest: 227 Likes after contest- 2226 Likes achieved through contest - 1999 Total expenditure = Rs 1800 ($30) + Rs 3.000 (Gift voucher) = Total Rs 4,800 for 1999 Likes (Rs 2.4/ like) Customized Calls-to-Action Benefits of Customized CTAS Fans can directly interact with products on Facebook. Success Story/ Buyers can directly buy from Facebook (Available only in the US) Brian Kim, Director of Acquisition, Dollar Shave Club "Over the course of a three-week test, the 'Shop Now' call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition." 3 No redirects necessary Easier to manage the product catalog 8% increase in traffic with customized CTAS TECHMAGNATE Copyright © 2015 Techmagnate. All rights reserved. DIgital Excellence

How To: Use Facebook to Generate $2K in Two Days

shared by techmagnate on Feb 23
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Do you still use Facebook as a platform to connect with your old friends? Chatting all day long with friends will fetch you immense pleasure but not money. Though friends are precious than money, it w...

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