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How the U.S. Consumes Real-Time Entertainment Online

Beyond Bytes How the U.S. is consuming Real-Time Entertainment online in Fall 2011 Real-Time Entertainment as a percentage of peak period downstream traffic ? 50% 60% 30% 2009 2010 2011 2012 Real-Time Entertainment continues to explode Everybody is entertained 96% of broadband subscribers use Real-Time Entertainment each month The Post-PC Era 45% Desktops and Laptops 55% By data volume more video is now Game Consoles, Smart TVs, Set-Tops, Tablets and Smartphones watched on devices other than a PC NETFLIX VS You Tube The tale of the tape for video's heavyweights Monthly Audience % of broadband subscribers 20% 83% Video Share % of videos streamed 5% 34.5% Traffic Share % of peak downstream traffic 32.7% 11.3% 30 Videos per User per month 50 How long are we watching? median video duration 42 minutes 3 minutes NETFLIK You Tube Equivalent to an hour long TV show without commercials Equivalent to a short music video How do we divide our Time by Device? NETFLIX You Tube 20% 77% 3% 83% 7% 10% sandvine Intelligent Broadband Networks All statistics generated by Sandvine's Network Analytics Beyond Bytes How the U.S. is consuming Real-Time Entertainment online in Fall 2011 Real-Time Entertainment as a percentage of peak period downstream traffic ? 50% 60% 30% 2009 2010 2011 2012 Real-Time Entertainment continues to explode Everybody is entertained 96% of broadband subscribers use Real-Time Entertainment each month The Post-PC Era 45% Desktops and Laptops 55% By data volume more video is now Game Consoles, Smart TVs, Set-Tops, Tablets and Smartphones watched on devices other than a PC NETFLIX VS You Tube The tale of the tape for video's heavyweights Monthly Audience % of broadband subscribers 20% 83% Video Share % of videos streamed 5% 34.5% Traffic Share % of peak downstream traffic 32.7% 11.3% 30 Videos per User per month 50 How long are we watching? median video duration 42 minutes 3 minutes NETFLIK You Tube Equivalent to an hour long TV show without commercials Equivalent to a short music video How do we divide our Time by Device? NETFLIX You Tube 20% 77% 3% 83% 7% 10% sandvine Intelligent Broadband Networks All statistics generated by Sandvine's Network Analytics Beyond Bytes How the U.S. is consuming Real-Time Entertainment online in Fall 2011 Real-Time Entertainment as a percentage of peak period downstream traffic ? 50% 60% 30% 2009 2010 2011 2012 Real-Time Entertainment continues to explode Everybody is entertained 96% of broadband subscribers use Real-Time Entertainment each month The Post-PC Era 45% Desktops and Laptops 55% By data volume more video is now Game Consoles, Smart TVs, Set-Tops, Tablets and Smartphones watched on devices other than a PC NETFLIX VS You Tube The tale of the tape for video's heavyweights Monthly Audience % of broadband subscribers 20% 83% Video Share % of videos streamed 5% 34.5% Traffic Share % of peak downstream traffic 32.7% 11.3% 30 Videos per User per month 50 How long are we watching? median video duration 42 minutes 3 minutes NETFLIK You Tube Equivalent to an hour long TV show without commercials Equivalent to a short music video How do we divide our Time by Device? NETFLIX You Tube 20% 77% 3% 83% 7% 10% sandvine Intelligent Broadband Networks All statistics generated by Sandvine's Network Analytics Beyond Bytes How the U.S. is consuming Real-Time Entertainment online in Fall 2011 Real-Time Entertainment as a percentage of peak period downstream traffic ? 50% 60% 30% 2009 2010 2011 2012 Real-Time Entertainment continues to explode Everybody is entertained 96% of broadband subscribers use Real-Time Entertainment each month The Post-PC Era 45% Desktops and Laptops 55% By data volume more video is now Game Consoles, Smart TVs, Set-Tops, Tablets and Smartphones watched on devices other than a PC NETFLIX VS You Tube The tale of the tape for video's heavyweights Monthly Audience % of broadband subscribers 20% 83% Video Share % of videos streamed 5% 34.5% Traffic Share % of peak downstream traffic 32.7% 11.3% 30 Videos per User per month 50 How long are we watching? median video duration 42 minutes 3 minutes NETFLIK You Tube Equivalent to an hour long TV show without commercials Equivalent to a short music video How do we divide our Time by Device? NETFLIX You Tube 20% 77% 3% 83% 7% 10% sandvine Intelligent Broadband Networks All statistics generated by Sandvine's Network Analytics Beyond Bytes How the U.S. is consuming Real-Time Entertainment online in Fall 2011 Real-Time Entertainment as a percentage of peak period downstream traffic ? 50% 60% 30% 2009 2010 2011 2012 Real-Time Entertainment continues to explode Everybody is entertained 96% of broadband subscribers use Real-Time Entertainment each month The Post-PC Era 45% Desktops and Laptops 55% By data volume more video is now Game Consoles, Smart TVs, Set-Tops, Tablets and Smartphones watched on devices other than a PC NETFLIX VS You Tube The tale of the tape for video's heavyweights Monthly Audience % of broadband subscribers 20% 83% Video Share % of videos streamed 5% 34.5% Traffic Share % of peak downstream traffic 32.7% 11.3% 30 Videos per User per month 50 How long are we watching? median video duration 42 minutes 3 minutes NETFLIK You Tube Equivalent to an hour long TV show without commercials Equivalent to a short music video How do we divide our Time by Device? NETFLIX You Tube 20% 77% 3% 83% 7% 10% sandvine Intelligent Broadband Networks All statistics generated by Sandvine's Network Analytics

How the U.S. Consumes Real-Time Entertainment Online

shared by rmmojado on Dec 28
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For years, media industry observers have talked about convergence, with video entertainment someday moving completely online, morphing into an all-streaming entertainment cornucopia that’s only a fe...

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Mashable

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Sandvine

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Social Media
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