Transcript

How to Train Your Employees to Handle Social Media

HOW TO TRAIN Your) EMPLOYEE S TO HANDLE Your SOCIAL MEDIA Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the swanky pitches you may receive from pros, your best social media team might actually be your current workforce. But how can you find your company's natural social media rock stars and get your entire team on board with your goals? 48%C CORPORATE of senior financial executives feel that social in 2012 L. media will be an important component of ! corporate marketing efforts going forward. SOCIAL MEDIA EXPANSION 53 *0 Corporate social media continues to be an important consideration for most businesses in 2012: of business executives see corporate social media use increasing over the next 12 months. WHEN IT COMES TO ATTACKING THE SOCIAL MEDIA BEAST, BUSINESSES HAVE TWO OPTIONS: Hire an Enable EMPLOYEES OUTSIDE firm. to manage social media. (E In order to do this successfully, your employees must be effectively trained Though outside firms sometimes seem like the safest choice, many companies find that their own employees make natural brand ambassadors and based on their social media skills. can use their networks to create new clients and generate buzz. groups SEPARATE YOUR WORKFORCE into TRAINING Not all of your employees have the same relationship with social media. In order to train them all quickly and effectively, you should separate them into groups based on their familiarity with the web technology they will be using. THE DIGITAL NATIVE: THE SAVVY TECHNOLOGIST: These employees have grown up with high-tech digital technology, and social media is a part of their daily lives. These employees might not have been raised with social media and web technology, but have taught themselves to use them. --- --- --- --- What training should focus on: Training should focus more on the company's specific social media goals and how to measure returns, and less on What training should focus on: Focus on the social media platforms the company wants to utilize, and how you wish to engage audiences on them. how to use the technology. Training GROUPS THE RELUCTANT USER: THE DIGITAL CONTRARIAN: These employees are familiar enough with big-name social media networks, but have not adopted them into their daily lives yet. These employees oppose the digital age and feel that social media is just a passing fad or waste of time. What training should focus on: Teach advanced use of the social networks they are familiar with, and how to get started with less familiar tools. What training should focus on: Explain how and why businesses benefit from skilled social media campaigns, and why such tactics are useful to the company. THE DIGITAL NEWBIE: What training should focus on: Train newbies how to use the social media networks that your company has deemed important to its digital campaigns, and educate them on what the company's goals are. These employees are extremely new to social media and the digital world, and may not have the skill necessary to freely navigate the networks. PERSONAL Media Use Social WHAT ABOUT In today's connected world your employees are your brand, and everything they share online reflects-both positively and negatively-on your company. Some companies choose to implement a personal social media policy to protect the company's reputation. THESE ARE SOME COMMONLY INCLUDED GUIDELINES: Despite the dangers When it is and is not appropriate to suggest that an employee is of SPEAKING BEHALF UNRESTRAINED on of the company. EMPLOYEE SOCIAL MEDIA USE, EXAMPLES 76 of behavior and harassment that will not be tolerated. Any disclaimers employees should use when expressing a PERSONAL OPINION- about the сотрапу. INFORMATION EMPLOYEES ARE NEVER ALLOWED TO SHARE of companies such as DO NOT HAVE numbers a performance data clearly defined internal communication & SOCIAL'MEDIA policy. KEEP YOUR Whether you have a social media policy or not, you should use reputation-monitoring software to keep a close eye on how your employees represent your brand so that you can catch and address issues as they occur. EYES PEELED: mindflash.com SOURCES: RADIAN6, SOCIAL BUSINESS NEWS

How to Train Your Employees to Handle Social Media

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Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan. Despite the swanky pitches you may receive from pro...

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