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How Top Brands Use Instagram

BRAND ADOPTION 100 50K Likes and comments have more than doubled since Q3 2013 and have grown 12x since Q3 2012 How top brands use Q3 2014 Instagram 90 45K 80 Q3 2013 40K 70 35K 60 30K Q3 2012 50 25K 40 20K 30 15K Simply Measured 20 10K 10 5K Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 I Active Instagram Account ENGAGEMENT INTERBRAND 100 BY CONTENT TYPE & INDUSTRY I Inactive Account *Active brands published at least one post on Instagram in Q3 2014 20,000 Alcohol 86% 86% of the Interbrand 100 Apparel 15,000 list have Instagram accounts Interbrand 100 posts averaged 18,822 likes and comments in Q3 2014 Auto A 73% 73% of brands post at least one photo or video per week 10,000 Beverage Average engagement per post has grown by 416% in the past two years Business Services 5,000 Diversified AhAAAA 86 34 71 Electronics Q3 2012 Q3 2013 Q3 2014 54 19 Energy HASHTAGS $ $ $ $ Financial FMCG 03 2012 Q3 2013 1.8K Q3 2013 Q3 2014 Q3 2012 Q3 2014 Home Furnishing n 1.6K Active Interbrand 100 Accounts Accounts with 100K+ Followers Luxury V V 1.4K 91% of posts by top brands have seven or fewer hashtags 1.2K Media O Media O Brand Avg. 1K 100 25000 LI Restaurants il I 1 800 20000 Media brands average 600 Retail EE 62 more posts per month and 5,084 more likes and comments 8 than the list average 15000 400 Sporting Goods OO 200 10000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Technology 5000 Number of Hashtags Used Transport 88% of posts include at least one hashtag Posts with at least one hashtag average 12.6% more engagement Posts per Month Engagement per Post CAPTIONS COMMENTS Sources: Low-performing posts get 50% of comments in less than 3 hours The average caption is 138 characters long, including #hashtags Only 36% of all brand posts include one or Instagram.com/press Download the Full Simply Measured Instagram Study more @mention On average, Interbrand 100 posts receive 50% of comments in the first 6 hours Instagram Study On average, posts that include another user handle in the caption net 56% more engagement High-performing posts peak later, hitting 50% of total comments after more than 13 hours Number of Posts Avg. Posts per Brand Number of Active Brands Engagement per Month

How Top Brands Use Instagram

shared by mknorr21 on Nov 03
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A Simply Measured Q3 2014 study on how the Interbrand Top 100 companies are using Instagram.

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