Click me

How the Top 50 Nonprofits Do Social Media

CRAIG NEWMARK'S CRAIGCONNECTS PRESENTS HOW THE TOP 50 NONPROFITS DO SOCIAL MEDIA We took a look at the highest earning nonprofits, and their use of social media in August and September of 2011: Do the highest earning nonprofits use social media the most effectively? Do they have the largest followings on Facebook and Twitter? Are they the most engaging? How are people responding and interacting? With social media use booming, we went ahead and dove in. With data ranging from the most comments to the most followers, we got it covered. SOCIAL MEDIA ENGAGEMENT ON НОМЕРАGЕ 92% of NP websites contain at least one social media button. 70% AMONG 50 HIGHEST-INCOME NONPROFITS 22% 12% Linkedin RSS Feed Flickr 90% YouTube Twitter FaceBook 92% Breakdown By Type: FACEBOOK FANS & TWITTER FOLLOWERS BY INCOME LEVEL You might assume that the more money an organization has, the more engaged they are in social media and the dedication to see it flourish, but is that assumption valid? No, that correlation does not always match up. The white bars denote how many Facebook fans each organization has. Black bars show Twitter followers. See if they match up to their net income! AMONG THE TOP 5 HIGHEST EARNERS. . & A LITTLE FURTHER DOWN THE LIST Budget: $5,843.926.000 YMCA of the United States of 146 Hospital for America Shriners Budget: $285.811.000 FB: 24.5k FB: 97.2k I TW: 0.2k Children TW: 0.5k I Budget: $4.270,309.450 Catholic Charities USA International 47 Rescue Committee Budget: $281,854.094 FB: 4.8k FB: 20.7k I TW: 2.1k TW: 3.3k I Budget: $4.128.778,364 Catholic 48 Medical Mission Board Budget: $279.664,537 FB: 28.7k United Way FB: 1.1k TW: 8,3k TW: 0,5k | Budget: $3.676,033.245 Goodwill Industries International Budget: $278.695,326 49 Mental Health America FB: 37.5k FB: 8.7k I TW: 7.0k TW: 5.6k I Budget: $3,301.803.766 Leukemia & 50 Lymphoma Society Budget: $277.777.770 American Red Cross FB: 534.0k FB: 97.6k TW: 378.5k TW: 4.6kI NONPROFITS ON TWITTER Most Twitter Followers Following the most people Public Broadcasting Service - 840,653 American Red Cross - 534,006 Smithsonian - 520,221 200,522 - American Cancer Society 174,137 - Public Broadcasting Service 33,467 - The Nature Conservancy C.A.R.E. - 447,036 30,814 - Samaritan's Purse Metropolitan Museum - 368,170 30,775 - American Red Cross Most Talkative * Public Broadcasting Service - 877 C.A.R.E. - 861 Save the Children Federation - 693 Samaritan's Purse - 630 Compassion International - 603 *Tweets in 2 months (August + September 2011) TWITTER PARTICIPATION BY SIGNUP DATE: It took some organizations no time at all to jump on the social media bandwagon, others were a little bit behind.the question is, does that effect the number of followers they have? The slogan "quality over quantity" seems to fit pretty well! EARLY ADOPTERS RECENT ADOPTERS UN American Red Cro JUL Unit SEP C tional Relief tem oss ompassion 2007 Research Hospital 2,306 Folowers 3 665 Followers 176 Followers 134 Followers 10,040 Followers 1,168 Followers NONPROFITS ON FACEBOOK Most Liked on Facebook Most Commented on Facebook Public Broadcasting Service - 928,265 World Vision - 656,152 Metropolitan Museum - 555,992 Susan G Komen - 499,661 ALSAC/St. Jude's Research Hospital - 476,270 17,205 - Public Broadcasting Service 6,577 - Planned Parenthood 5,336 - American Red Cross 5,254 - The Nature Conservancy 3,782 - Susan G. Komen for the Cure Most Talkative * Food for the Poor - 220 posts Public Broadcasting Service - 211 posts Feed the Children - 209 posts United States Fund for UNICEF - 175 posts Metropolitan Museum of Art - 120 posts *Facebook posts in 2 months (August + September 2011) THE ORGANIZATIONS IN THIS STUDY BY NET INCOME YMCA OF THE USA $5,843.926.000 HABITAT FOR HUMANITY INTERNATIONAL $1,342,312,356 FOOD FOR THE POOR $ UNITED STATES FUND FOR UNICEF $746.174.040 | AMERICAN HEART ASSOCIATION $463,457.716 INSTITUTE OF INTERNATIONAL EDUCATION $362.155.000 GIFTS IN KIND INTERNATIONAL CATHOLIC CHARITIES USA VOLUNTEERS OF AMERICA $916.656.522 C.A.R.E. $694.148.000 $286.268,717 EASTER SEALS $1,270,836,000 $4,270,309.450 UNITED WAY $4.128.778,364 SAVE THE CHILDREN FEDERATION PEW CHARITABLE TRUSTS SHRINERS HOSPITAL FOR CHILDREN ALSACI ST. JUDE'S RESEARCH HOSPITAL $659.932.239 WORLD VISION $1.221.382.724 AMERICAN CANCER SOCIETY $897.051.000 $323.739.717 GOODWILL INDUSTRIES INTERNATIONAL $3.676.033,245 $445,564,956 $285.811.000 AMERICARES FOUNDATION $1.192,677.011 CITY OF HOPE AND AFFILIATES $891,188,944 MAP INTERNATIONAL S445.564.956 METROPOLITAN MUSEUM OF ART $319.054.654 INTERNATIONAL RESCUE COMMITTEE $281.854.094 FEEDING AMERICA $607.216.730 AMERICAN RED CROSS $3,301,803,766 FEED THE CHILDREN $ THE NATURE CONSERVANCY $856,246,824 CHILDRENS HOSPITAL LOS ANGELES OPERATIONS BLESSING INTERNATIONAL RELIEF $407.040.094 SAMARITAN'S PURSE $310,859.899 CATHOLIC MEDICAL SALVATION ARMY $2.611.233.000 I BOY BUY SCOUTS OF AMERICA DANA-FARVER CANCER INSTITUTE $816.459.667 FATHER FLANAGAN'S BOYS' HOME $301,159,000 MISSION BOARD $279.664,537 $546,993,497 $1.126.125,000 MEMORIAL SLOAN- KETTERING CANCER CENTER $2,188.284.000 COMPASSION INTERNATIONAL SMITHSONIAN INSTITUTION $1.114.861.695 CAMPUS CRUSADE FOR CHRIST INTERNATIONAL $510.970.000 | SUSAN G. KOMEN FOR THE CURE $298.685.007 MENTAL HEALTH AMERICA $403.133.015 | CATHOLIC RELIEF SERVICES $777,315,551 PLANNED PARENTHOOD FEDERATION OF AMERICA FRED HUTCHINSON CANCER RESEARCH CENTER $278.695.326 BOYS & GIRLS CLUBS OF AMERICA PUBLIC BROADCASTING SERVICE CHRISTIAN BROADCASTING NETWORK $295,140,001 LEUKEMIA & LYMPHOMA SOCIETY $277,777.770 GIRL SCOUTS OF THE USA $1,469,999,341 $1,091,400,000 $752,702.064 $492,213.877 $365,369.035 FOR THE RECORD In November of 2010 the Nonprofit Times published a list of the top 100 nonprofits based on net income. Universities, 501c4's and donor-advised funds are not included in the report. During the week of October 3rd we took this list and generated metrics to determine who was proactively and effectively utilizing social media. We analyzed the following metrics: Social Network Presence on Homepage • Date of sign up on Twitter Number of posts over the course of 2 months (Aug. 2011-Sept. 2011), • Tweet Grader score • Number of Tweets over the course of 2 months (Aug. 2011-Sept. 2011) via • Twitter followers Number of Likes and comments over the course of 2 months • The number they follow on Twitter • Total number of Facebook fans/Likes It was these metrics that led us to determine just how efficiently the top 50 nonprofits by income utilize social media, and whether income has an effect on their social media presence. The bottom line is that income does not increase a nonprofit's visibility and interactions in the social media world. Some of the most social media sawy organizations are in the bottom quarter bracket in terms of income, yet they are clearly active on social media. It's about fostering conversations and interactions, not money. These are the keys to keeping up in the fast-paced arena of social networks. © 2011 CRAIGCONNECTS craigconnects helps connect people of good will for the common good by helping groups who're really effective in areas including military families and veterans, helping find good, effective nonprofits, and who can help restore traditional journalism values like factchecking. CRAIG CONNECTS.ORG RESEARCH & DESIGN BY RAD The information presented in this infographic is for illustrative purposes only. All data is from third-party applications and is subject to change. Father Flanagan's DEC Campus Crusade for JUL YMCA of the d American Hen 2010 rt JAN Girl Scouts of he 2010 OCT Operations B OCT ALSAC/St Jude's ed States Fund 73,713 Followers 44,167 Followers 51,027 Followers 534,006 Followers

How the Top 50 Nonprofits Do Social Media

shared by Angel on Dec 28
This infographic provides information for the top 50 social media for top non profit organizations. Based on research and surveys it analyzes whether the top funded non profits are using social media,...


RAD Campaign


Unknown. Add a source


Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size