How Social Media Influence Businesses

How

SOCIAL MEDIA

Influence Businesses



27%

27 percent of total online time is spent on social networking.



f t

85% 49%



85% of internet users have Facebook accounts

49% have Twitter accounts.



84%

84% of online shoppers use social media sites.



Average Number of Connections Per User



f t

141.5 208



f t in 2x $



Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC.



13%

in f t



Social media lead conversion rates are 13% higher than the average lead conversion



Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013



Find Customers Via Social Networking Sites



f 53%

in 43%

t 36%



f in t



More than 50% of marketers believe that social media has helped them improve sales.



60% of online consumers follow or give feedback to brands on social media sites.



Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites



Retail / Wholesale Consumer Goods

73% f

19% in

40% t



Technology (hardware)

45% f

44% in

50% t



Marketing Agency

45% f

58% in

35% t



Professional Services/consulting

43% f

56% in

30% t



Technology (software)

39% f

50% in

40% t



Banking/Insurance Financial Services

33% f

38% in

28% t



How Social Media Influences Purchasing Decisions



81% Influenced by social media posts from friends



79% Liked social media page of company for discounts and offers



78% Made purchase based on company's social media posts



74% Researched social networks before making purchasing decision



71% Likely to make purchase based on social media referrals



53% Twitter users tweeted product or company recommendations



How Marketers Are Using Social Media Sites



89% Generating business exposure



75% Increasing traffic



69% Gaining marketplace intelligence



65% Building loyal fan base



61% Generating leads



47% Reducing marketing expenses



43% Improving sales How SOCIAL MEDIA Influence Businesses 27% 27 percent of total online time is spent on social networking. 85% 49% 85% of internet users have Facebook accounts 49% have Twitter accounts. 84% of online shoppers use social media sites. 84% Average Number Of Connections Per User ** 141.5 208 in 2x Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail,and PPC. l 13% in f Social media lead conversion rates are 13% higher than the average lead conversion Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013 Find Customers Via Social Networking Sites 53% in 43% 36% in More than 50% of marketers believe that social media has helped them improve sales. 60% of online consumers follow or give feedback to brands on social media sites. Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites 73% 19% in Retail / Wholesale Consumer Goods 40% 45% 44% in Technology (hardware) 50% 45% 58% in Marketing Agency 35% 43% 56% in Professional 30% Services/consulting 39% 50% in Technology (software) 40% Ш 33% 38% in Banking/Insurance Financial Services 28% How Social Media Influences Purchasing Decisions 81% Influenced by social media posts from friends O 79% Liked social media page of company for discounts and offers 78% Made purchase based on company's social media posts Researched social networks 74% before making purchasing decision Likely to make a purchase 71% based on social media referrals Twitter users tweeted 53% product or company recommendations How Marketers Are Using Social Media Sites 89% 75% 69% 65% Generating business Increasing traffic Gaining marketplace intelligence Building loyal fan base exposure 61% 47% 43% Generating leads Reducing marketing expenses Improving sales Compiled & designed by: GO-Gulf.com Data sources: http://blog.hubspot.com/18-fresh-stats-about-social-media-marketing http://press.experian.com/United-States/Press- Release/experian-marketing-services-reveals- -27-percent-of-time-spent-online-is-on-social-networking.aspx http://expandedramblings.com/index.php/by-the-numbers-17- amazing-facebook-stats/ http://expandedramblings.com/index.php/march-2013-by-the- numbers-a-few-amazing-twitter-stats/ http://www.factbrowser.com/facts/12642/ http://www.salesforcemarketingcloud.com/blog/2012/11/20- %24 D: