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How Social Media is Changing the World

How Social Media IS – CHANGING THE WORLD •.• BEYOND JUST SOCIALIZING • . . A revut have to liied abou News 50% of people learn about breaking news on social media. you 65% of traditional media Top news sources for Americans reporters and editors use sites like Facebook and Linkedin for story research and 52% use Twitter. 30% Twitter and YouTube 25% users reported the July 20, 2012 Aurora, co theater shooting before news crews could arrive on the scene. The Red Cross urged witnesses to tell family members they were safe 20% 15% 10% 5% via social media outlets. (9) NEWS You Tube OSTO LLITE TH Law O Enforcement In 2011 the NYPD added a Twitter tracking unit and has used social networking to arrest criminals who have bragged of their crimes online. VANCOUVER I>67% of federal, state, and local law enforcement think " social media helps solve crimes more quickly". When the Vancouver Canucks lost the 2011 Stanley Cup in Vancouver, the city erupted into riots. Social media was used to catch vandals and rioters as social networking sites users tagged the people they knew in over 2,000 photos posted to the sites. kanenetar Ansy Adams Education Cauchy htegral 259% 38-64 26 liet More than 80% of US college & university faculty use social media. of students with access to the Internet report that they use social networking sites to discuss educational topics. 50%Psk K of students use social media sites More than 50% use it to talk about school assignments. 10L for teaching. George Middle School in Portland, OR introduced a social media program to engage students: 30% use it for communi- cating with students. Grades went up by 50% Chronic absenteeism went down 33% Employment 1 in 6 job-seekers tribute social media for helping find their current job. 89% of job recruiters have hired employees through Linkedin Social Media Sites Used by Job Searchers 15% 26% through 60% through Twitter 50% Facebook 40% 30% 20% 10% Linked in. More than 2.6 million companies have Linkedin Company Pages. Voter Participation President Obama's Facebook users reported they are more likely to vote if they see on social networking sites that their friends did. victory Facebook post was the most 'Liked' photo on Facebook with over 4 million likes. During the 2012 presidential election: VOTE Election Day was by far the most tweeted about even in US 22% of registered voters posted about political history with 31.7 million tweets. how they voted on Facebook or Twitter. 30% were encouraged to vote by posts on social media. 20% encouraged others to vote via social networking sites. Political Change The 2011 Egyptian uprising motivated tens of thousands of protestors (through social media) for 18 days of demonstrations and, ultimately led to the resignation of Egyptian President Mubarak on February 11, 2011. Social media has enabled greater political awareness and organization, which has in some cases rewritten entire political landscapes. OCCUPY A tweet from @Adbusters on July 4, 2011 with the hashtag #occupywallstreet started the American Occupy movement. It gained traction on September 2011 when protestors gathered at NYC's Zuccotti Park and remained there until November 15, 2011. 100 10 Economy Social media sites have created a new industry and thousands of jobs in addition to providing new income and sales. 24 Twitter earned an estimated $350 million in 2012. facebook posted It is estimated that $1.26 billion for third quarter 2012 revenue, up from $954 million for 3rd quarter 2011 earnings. $900 billion $1.3 trillion could be added to the economy through added productivity and improved customer service that social media provides. Music Industry 4 billion video views are seen on YouTube globally every day. 64% of teenagers listen to music on YouTube, Pop star Justin Bieber was discovered on YouTube when he was only 12 years old. At 18 years old, Bieber's net worth was estimated at $80 million. making it the "hit-maker" for songs rather than radio (56%) or CDs (50%). In 2012, 210,000 years of music was played on Facebook. %) Marketing ner Social media produces almost double the marketing leads of: Globally, 46% of online users count 46% on social media when making a purchase decision. O trade shows telemarketing direct mail Social media lead conversion rates are 13% higher than the average lead conversion rate. PPC facebook On Facebook, brand posts get half of their reach within 30 minutes of being posted. 74% of brand marketers saw an increase in website traffic after investing just 6 hours/day on social media. Interaction An average Facebook user 88% of teens 52% of teens has 130 friends. report that social media helps them stay in touch with friends they cannot see regularly. using social media report that using the sites has helped their relationships with friends. 70% of adult social networking users visit the sites to connect with friends and family. 57% 69% report getting to know students at their school better. make new friends using social media Time Spent on Social Media Average time spent on Social Media (by age) 18 24 36 42 48 54 60 66 18-34 years 35-49 yearS 50-64 years 3.8 2.4 hours/day hours/day hours/day Roughly 1 in 5 users aged 18-34 spend 6 hours or more per day on Business owners spend almost 50% more time than Females spend almost 40% more time daily on social media sites than men do. those who don't own a business. (3.6 hours vs. 2.6 hours) social media. (4.4 vs. 3) A Social Activity 450+ million Tweets are sent every day(100,000 every minute). 32% of all 32% Internet users are using Twitter. 1 out of every 7 minutes spent online is on Facebook. 40+ million photos are uploaded to Instagram every day. 23% of Facebook's users check their account 5 or more times daily. 684,478 pieces of content Instagram users spend 250+ minutes on the are shared on Facebook every minute. app every month. There are 575 Likes 8+ and 81 comments on Instagram every second. 1 hour of video is uploaded to YouTube The Google +1 button is used 5 billion times Pinterest users spend an average of 16 minutes per visit on the site. every second, per day. Interest Over Time on Go gle Search term "Social Media" 100 80 60 40 2005 2007 2009 2011 2013 Sources percent-of-time-spent-online-is-on-social-networking.aspx my life O 52% O Facebook 38% Linkedin 278% ocial networking sites 28.8% Newspapers 18.8% oipeN

How Social Media is Changing the World

shared by StaceySD on Jul 24
Social media has become such a huge part of our daily lives and how we communicate with those around us, so it’s no surprise it is having a major impact on our culture and how we view the world. Peo...




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