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How Social Media Affects Supply Chain Management

Social Media Beyond Box Office Numbers How social listening can transform supply chain management by guiding inventory allocation and velocity: A visual exploration of Teenage Mutant Ninja Turtles social listening data Data from the social web provides a detailed, real-time snapshot of a product's demand. Looking at social conversation on the Teenage Mutant Ninja Turtles movie demonstrates how social media can guide merchandisers' supply chain management. Where will your merchandise sell? Are your products popular? Allocating inventory correctly can make the difference between record-breaking sales and a huge flop. Depending on economic conditions and local trends, merchandise that flies off the shelf in one state can collect dust in another. These maps show the volume of conversation around the Teenage Mutant Ninja Turtles movie, and also break down the conversations by individual character. Harnessing social to analyze regional character popularity helps to guide the inventory allocation process, as geographic areas that will be most receptive to particular products are surfaced. Which of your products is in the highest demand? The graph below shows the volume of social conversation around each of the main characters from Teenage Mutant Ninja Turtles. Manufacturing and pricing decisions should be adjusted according to products' relative popularity. April O'Neil 3% 13596 North Dakota New Brunswic Splinter 3% South Dakota 2436 Nise Oregon sb 19064 "Vermont Wyoming 33319 Shredder lova Hampshire Nebrasl s 105059 Raphael 22% Massachusetts 3669 (2856 ted S 40485 Indie 13336 Nevada 4231 4148 Corinecticut Kentucky virgin New Jersey 1.3 M social posts Michelangelo Deleware 5187 Akansas 13eso 4214 ina Missis 82728 Maryland 21% 6825 New Mexco Distict of Columbia Carolina 630 Geor Leonardo 25009 3683 22% Antonio Donatello Monteriey Gulf of Mexico 21% 8886 Teenage Mutant Ninja Turtles Will they stay popular? Supply chain decisions are made months before products hit the shelves. This graph shows the amount of social activity around the main characters in Teenage Mutant Ninja Turtles the month before its release. Social Donatello Leonardo listening can reveal general trends in popularity as well as offer insight into how your audience responds to advertising and promotions. Michelangelo Raphael Shredder April O'Neil Who is your audience? How about joint packaging? Good merchandising decisions depend on a deep understanding of your audience. These graphs depict the demographics of people talking about the Teenage Mutant Ninja Turtles online. Social media analysis can reveal demographics about your audience, guiding your supply chain decisions. Before kicking off a promotion that combines several products into one package, it's important to know how the audiences for those products overlap. This graph shows how conversations about three of the most popular Teenage Mutant Ninja Turtle characters intersect. The data 45+ suggests that a promotion comprised of Leonardo and Michelangelo action figures would do better than a one with Michelangelo and Shredder. Social media enables a deeper analysis of the products' popularity than traditional market research. 0-17 35 - 44 Age 18 - 24 Female Gender Male 25 - 34 Leonardo Michelangelo Shredder Facebook Instagram Twitter Tumblr YouTube Blog Forum Google+ Other 2.3 M 1.2 M 609 K 183 K 52 K 48 K 27 K 22 K 13 K tracx [email protected] Tracx - the next generation unified enterprise social listening platform 1-855-MY-TRACX

How Social Media Affects Supply Chain Management

shared by tracx on Aug 14
Tracx's unified enterprise social media platform delivers big data insights for major brands and entertainment properties. This infographic looks at the latest theatrical release of Teenage Mutant Nin...


Leora Rosenberg


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