How A Social Business Can Benefit From A Single Social Signal

HOW A SOCIAL BUSINESS CAN BENEFIT FROM A SINGLE SOCIAL SIGNAL Social media has proven to be an effective medium for interacting with your customers. However, the message from a social signal can reach beyond your marketing department. Tweet in Share You Tube Pinit A worthy social message can be a powerful social signal for many points within an organization. Product feedback fed to the product group. Pricing feedback shared with the finance team. Just about every organizational unit there is. 나 Like g +1 y Follow A signal can go further than you think. finance customer service You Tabe Like E +1 product operations human resources customer sales/ marketing executive Some real-life examples show social signals aren't just for your marketing team. Kendra @kdawncole @kdawncole @centurylinkwwa @centurylink CenturyLink is terrible! Poor customer service, poor product expensive, will switch! PHide conversation + Reply t3 Retweet * Favorite *** More twitter Alright, you're on, customer service. Temper those concerns and drive to a resolution. customer service Expensive? Why, and compared to what? A job for the folks in finance. finance Have your product group reach out directly to this user for valuable engagement. product I think you guys should come out with a set of sand/dirt/rock desert tires for dirt bikes like one with a truck's tread pattern but rounded, no company has one and i've trsuted Bridgestone since i started riding dirtbikes. Recent Post by Others Tom Like. Comment. Yesterday at 2:14p facebook. "No company has one"? Have the marketing team dig deeper and scope the market opportunity. sales/ marketing Would it be possible to build such a tread for those types of bikes? Let's have the product team evaluate it. product You Tube Show Youtube Comments NDogg15 1 day ago The price and the fact that high-end phones are quad-core these days. Also, the screen and actual camera quality aren't really top-class. Reply. i in reply to Pedro Guiherme Barros Tavares (Show the com You Tube The sentiment is we're not competitive on quality or price. executive True, our strength isn't in camera quality or processing power. We can't compete in those areas so let's sales/ marketing emphasize our key differentiators to make our value prop clear to our target buyer. We're a generation behind in our technology. Let's get a generation ahead. product 주 11 Kris W. DO000 11/28/2012 1 Check-in Here I am a knitting addict and i love Jimmy Bean. My sister and daughter live in Reno so i was introduced to Jimmy Bean by them. The shop is small but boy are they helpful and friendly. I was recently at home, found a pattern on the internet i wanted to try. I decided to buy from Jimmy Bean. I ordered the EXACT yarn pattern called for. I ordered it on Saturday, it was on my porch on Monday. Now that's great service. My last visit to the store i bought the Knit red book. I knitted along with Terri on the Jimmy Bean blog. I feel like i have knitting friends. I had a question, emailed Terri and she emailed me right back. That's great service and it was all free. I am a Jimmy Bean Loyal Shopper after all the great service i have received. Thank you Jimmy Bean!!! yelps So she likes the personal connection she's made with us on the blog. Let's run some online group knitting sales/ marketing sessions where our brand advocates can build relationships with each other. Terri deserves a gift certificate or some sort of recognition for this. human resources Looks like we struck a chord with the fast shipping. What are some other ways we can enhance their customer experience? Maybe surprise them with a bonus product in their shipment? executive Stephanie So excited to have found "I Can't Believe It" and "Award Winning" at Ulta yesterday, on clearance for $0.49 each!!! :) Like Comment Sunday at 7:45pm O Loda likes this. Julia Oh wow, wish we had Ulta in the UK. 1 Can't Believe it" has been out of stoc for months! Monday at 3:02pm Edited Like facebook. Found a brand evangelist. Let's send her a coupon for free shipping to share with her friends. sales/ marketing Let's get a hold of our regional suppliers and kick up operations production. Ulta demand in the UK? Are we missing out on an executive opportunity? So, how do you do this? Great, so we've established a social signal can offer a whole lot of opportunity! But how do you do this? How do you catch them? How do you handle them? 4 Steps to Turning Social Signals into Real Business Opportunity 1. Collect 2. Interpret Your organization needs to be tied to each critical social media channel out there and manage them all in a single place. is your signal positive, negative, or neutral? To handle them efficiently, you need to be able to prioritize and categorize social signals. 3. Assign 4. Conclude Jumping on social opportunities means making a valuable social signal its own mini task assigned to the right people within your organization. Like any communication, social signals should have a conclusion. And social businesses should always track results. Designed by Social Marketing Fella Smart Software for Social Business. rignite Engineered for Small and Medium Sized Companies. Sign up for a FREE trial at www.Rignite.com Infographic by