How to Run a Successful Facebook Contest in 15 Steps
Checklist Simple How to Run A Successful Facebook Contest in 15 STEPS It's no secret that a Facebook contest done right can increase visibility and engagement. Equally important: contests can provide valuable customer information. If you've ever run a contest and the results weren't what you'd hoped for, you may have made a few strategic errors. These steps will help increase the odds of success. 1. Decide If you really need a contest A Facebook contest is not right for every business. For example, a B2B company that deals in a niche market might not benefit from a giveaway. Example: A concrete company that sells to a handful of clients probably won't benefit from a contest. Take your time and set some Goals 2. 0 Do you want to Increase brand awareness or highlight a new product? Or do you want to increase the number of "Likes" on your Page? Do you want to boost user engagement, gather user feedback, or develop advocates for your brand? Design the 3. Right Contest There are four basic types of Facebook sweepstakes, essay, photo and video. Video, photo. and essay contests provide lots of content for your Page, but they also require more effort to enter. Sweepstakes are easiest. contests: Win! Tip: Start with an easy contest first, then try other types based on user feedback. Familiarize 4. Yourself with Facebook's Policies and Guidelines When it comes to contests, Facebook has an extensive list of "dos and don'ts." Save yourself a headache and study them. Link: Before you beg in, read Facebook rules here. Choose a 5. Third-Party App to run the contest Facebook explicitly requires page owners to use a third-party application when running contests (or you can build an app yourself). It's nearly impossible to meet all Promotions Guidelines without one. Choose a third-party app developer 6. that has these Three Essential Features Flexibility. If it's not customizable, the app might not give you the results you're after. Embeddable capabilities. Many third-party apps only work on Facebook. Look for one that allows you to install the
How to Run a Successful Facebook Contest in 15 Steps
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