HOW MILLENNIALS EAT THEIR FOOD (CONTENT)

FOOD CONTENT VIEWERSHIP & ENGAGEMENT BY MILLENNIALS Millennials are proving to be an engaged and dedicated audience, consuming food content at incredible rates. 59% GROWTH VIEW OF FOOD AND RECIPE CONTENT 118% SOCIAL ENGAGEMENT You Tube (LIKES, COMMENTS, SHARES) GROWTH ON FOOD CHANNELS +++++++ ++++ ++++++E++++++ 280% YEAR ONE YEAR GROWTH IN SUBSCRIPTIONS MILLENNIALS WATCH 30% MORE FOOD CONTENT ON YOUTUBE, ON AVERAGE, THAN OTHER DEMOGRAPHICS 75% VIEWERSHIP GROWTH COMES FROM MOBILE DEVICES 68% OF MILLENNIAL MOMS PURCHASE FOOD PRODUCTS FEATURED IN VIDEO CONTENT 42% OF MILLENNIAL DADS WILL BUY PRODUCTS THEY LEARN ABOUT IN FOOD VIDEOS, EVEN MAKING EXTRA TRÍPS TO THE STORE. 69% OF MILLENNIAL MEN WATCH BRANDED FOOD CONTENT ON YOUTUBE For more information on how you can grow your presence on YouTube, email [email protected] or visit the Brands + Agencies page on www.fullscreen.com Source: http://www.thinkwithgoogle.com/articles/millennials-eat-up-youtube-food-videos.html OFULLSCREEN ++ +++ ++