How to Measure the Success of Your Employee Advocacy Program (CHECKLIST)

BAMBU by Sprout Social Measuring the Success of Your Employee Advocacy Program 0000 You've heard all about the benefits of employee advocacy. As you develop an employee advocacy program, here are some of the key metrics you can use to measure the most meaningful results. ОBJECTIVE METRICS TO MEASURE Increase Brand v Impressions (overall and/or per story, Awareness employee, network or campaign) Social shares Employees can be your most valuable asset when it comes Clicks and click-through rate to increasing brand awareness. Engagement rate for social posts shared V Hashtag mentions v Audience growth for your brand Audience growth for company thought leaders ОBJECTIVE METRICS TO MEASURE Recruit Top Talent v Social shares of job postings Referral traffic to your careers Socially engaged companies page/job portal through social are 58% more likely to attract top talent.' v Applicants through social employee referrals v Applicant-to-hire conversion rate for social employee referrals v Length of recruiting process for social employee referrals ОBJECTIVE METRICS TO MEASURE Drive Social Selling Volume of sales leads Conversion rate Considering that 82% of prospects can be reached Employee audience growth on via social networks, social key networks selling has become an increasingly successful tactic for driving sales.? ОBJECTIVE METRICS TO MEASURE V Invited employees who make Encourage Employee Adoption an account v Sessions and log-in frequency When you roll out an employee v Social profiles added advocacy program, it's important to track participation v Average shares per employee and engagement. Employee engagement with your brand's official social properties ОBJECTIVE METRICS TO MEASURE Scale Employee Advocacy Stories added to your employee advocacy platform Number of stories targeted to To increase employee advocacy, specific teams provide your employees with high quality content to read Average shares per story and share, and evaluate which Volume of sharing on content resonates with them different networks and their audiences. Performance of specific topics or types of content Above all, listen to your employees. Measure your results and adapt your strategy to create the most successful program possible. We're here to help. To learn more about employee advocacy and set up a demo of Bambu by Sprout Social, visit: getbambu.com. * http://www.altimetergroup.com/wp-content/uploads/2014/11/Relationship-Economics.pdf 2 http://www.slideshare.net/sergeygusarov165/social-selling-facts-and-stats