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How to Market Your App

How to +. MARKET YOUR APP BE UNIQUE DEFINE SUCCESS A distinctive app is more memorable and will leave a stronger impression, leading to more articles/links and ultimately more downloads. Set some measurable goals around your launch eg. measure success around your active install rate. SOCIAL MEDIA CREATE CONTENT ACCOUNTS You Tube in 00 as Y! Create your accounts on social media and use them actively to generate interest in your app while its in development stage. Compliment your social media efforts by creating a dedicated website/page even if your app has not hit the market RECORD A DEMO DEDICATED SITE/PAGE Create a video explaining how to use your app. Clearly explain how the app works, what it does and why it is useful. A short video is the easiest way to display the value of your app. Compliment your social media efforts by creating a dedicated website/page even if your app has not hit the market. CHOOSE AN NETWORK WITH APP STORE OTHER APP DEVELOPERS Choose one app store in which to launch app at first in order to get highest concentration of users and ratings possible. Once an app is more established, expand it to Reach out to other app developers whose apps could be complimentry to yours and whose users might like to use your app. It will help both to increase install rates. more app store. PITCH YOUR APP SET UP PAID ADVERTISING 66 95 Pitch your story to tech, mobile and industry journalists and bloggers. Make yourself readily available to them to Compliment search presence with some paid advertising during launch week. answer any questions. LAUNCH AN INVITE PUT DOWNLOAD ONLY BETA LINK EVERYWHERE Consider an invite only beta launch before making an app available to public. It will help you create exclusivity around your product and let you fix bugs from feedbacks received from trusted sources. When ready to go live, put links to download your mobile app on your blog, website home page, marketing emails and on your social media accounts. MONITOR FEEDBACK AND ENCOURAGE REVIEWS Finally monitor peoples feedback about your app and encourage users to post reviews. This will help you to identify bugs and keep users updated about apps progress so that they know you are listening and responding to their feedbacks. "How smartly an app is marketed decides the ultimate success or failure of an app." Vigyanix Healthcare Applications Made Easy References HubSpot // !!

How to Market Your App

shared by Vigyanix on Apr 01
With over 1 million apps vying for users attention. What are the marketing strategies that can be adopted to be a hit amongst the masses? Find out more.






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