How To Market To Each Generation On Social Media Part 2

How to Market to Different Generations on Social Media PART 2 with every type of generation, you need to interact with each of them differently on social media. It's important to know who you are targeting and how to do It effectively for your brand. Generation X - Born 1965 to 1976 Spend more time on social media than Millennials They account for 36% of all pinners on Pinterest Spend an average of 6 hours 58 minutes on Facebook per week 12 11 Prefer to access social media content between 10 8pm and midnight 79% will download Only 8% 8. or stream video online actively use Instagram 58% use You Tube They have the highest rate of brand loyalty at to find out 84% useful information How to Market to Generation X: 1. Gen X have the 2nd largest disposable income; luxurious services and products will appeal to them. 2. Indulge their need for nostalgia and comfort. 3. Use visually engaging and vibrant video based content. 4. Avoid polls and quizzes. 5. Provide straight forward click through links to websites. They are the most likely Did you to share content so always know include a call to action They also prefer to use a computer over smart devices Baby Boomers - Born 1946 to 1964 Only 54% have a smartphone Boomers are 38% more likely to interact with a poll or questionnaire than other generations are more likely to visit a company's website after encountering them on social media 58% 16% 84% spend 11 hours or more on on social media prefer Facebook Facebook every week Only 5% use Twitter 91% belong to at least one social networking site You Tube in Are the most likely to share politically motivated content 95% use email to communicate Female Boomers are 26% more likely to share content more than once a day compared to male Boomers How to Market to Baby Boomers 1. Use interactive content such as quizzes to encourage them to get involved. 2. Engage with relevant content which offers information. 3. Encourage newsletter signups. 4. Use slower, more informative video content. 5. Boomers are vocal and opinionated, ask them to get involved and to share their views. It's Important to keep in mind that while the majority of your customers may come from a certain generation, the individuals within the group are llkely to differ. This means that you first must determine your target generation's habits and preferences and then move İnto more narrow and detalled targeting techniques. Sources: https://www.dmn3.com/ http://sproutsocial.com/ http://genhq.com/ https://contently.com/ http://www.forbes.com/ http://www.huffingtonpost.com/ http://expandedramblings.com/ https://www.shopify.co.uk/ http://www.goldmansachs.com/ http://www.adweek.com/ http://fortune.com/ https://www.vicimediainc.com/ https://www.quicksprout.com/ http://www.dodgecommunications.com/ CITIPOST MAIL Smart mail management 00000000000000