How To Market To Each Generation On Social Media Part 1

How to Market to Different Generations on Social Media PART 1 with the number of worldwide social medla users predicted to reach a record 2.51 billion in 2017, marketers need to get their approach right when It comes to social media. Each generation interacts with social media in different ways so it's important to know who you're targeting. Generation Z - Born 1996 to 2010 54% recommended Vine as their number 1 social media platform and will now be looking for a replacement 62% have never heard of Periscope, favouring Musical.ly with over 50 million active users under the age of 21 42% feel that social media has a direct impact on how they feel 67% regularly about themselves use Facebook 23% say they "constantly" use Snapchat Did you know 79% You have just 8 seconds said they would be Interested in using Virtual Reality as part to engage with Generation Z on social media of social medla say they would prefer 63% to see real people in marketing rather than celebrities Described as "Pluralist", Generation Z have more conviction in global diversity How to Market to Generation Z: 1. Content should be kept short, positive and visually pleasing with the opportunity to interact. 2. Video based content is the most favoured. 3. Authenticity is king. 4. Offer a visible result for their loyalty. 5. Offer snap, exclusive offers. 6. Hit their news feed when they wake up and when they've finished school/college. 7. Generation Z are most active, on Thursdays and Fridays. Millennials - Born 1977 to 1995 use Facebook everyday ..compared to 34% of younger only 25% of older Millennials (aged 18 to 24) use Instagram daily. Millennials (aged 25 to 34) 2k E 53 59% say they only watch social media ads until they can skip them Skip now 87% own smartphones, engaging with said smartphone 150 times a day on average 5 out of 6 use social media as a first choice when contacting businesses 88% E34% that use Facebook rely on it as a primary news will turn to social media when making purchasing decisions source Millennials are 14% more likely to use Tumblr than any other generation There are in 87 million Millennials on Linkedin, accounting for 38% of its user base How to market to Millennials: 1. Facebook is their favoured social network with 87% signed up. 2. Focus on influence by getting brand advocates as they find this more trustworthy and memorable. 3. Tap into subjects they care about as they are more idealistic and vocal about these. 4. They rely on ratings and reviews to make a decision about a company/product. 5. They respond well to relevant, credible content with a unique and artistic approach. 6. Focus on providing added value. So if you plan on targeting either Generation Z or Millennials in your next campaign, make sure you understand your audience and exactly how you can successfully interact with them in the best possible way for your brand. Keep an eye out for Part 2 of our How To Market to Different Generations on Social Media infographic! Sources: https://www.dmn3.com/ http://sproutsocial.com/ http://genhq.com/ https://contently.com/ http://www.forbes.com/ http://www.huffingtonpost.com/ http://expandedramblings.com/ https://www.shopify.co.uk/ http://www.goldmansachs.com/ http://www.adweek.com/ http://fortune.com/ https://www.vicimediainc.com/ https://www.quicksprout.com/ http://www.dodgecommunications.com/ CITIPOST MAIL Smart mail management