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How to Listen

lištenedia social Imedia 1 who Brand At any social eventyou want to be part of the conversation that most interests you. In social media, that means listening to those who are talking about your business. So you need to listen for the conversations before you can find the people. Product Industry Breaking your listening program into five key segments can help you manage your focus and also provide clear escalation paths within your business Create a list of keywords related to each segment Key personnel Intent Brand: Clearly you want to be aware of any specific mentions of your brand Also include mis-spellings Product: Create keyword lists of your products and services Addto this list a short descriptions of the problem that these products/services solve Industry: You want to keep track of your competitors, right? Create keyword lists of your competitor brand and product names. Addto this list the top 5 trends facing your industry. You want to be acrossthese Intent: Do people love you? Do they not? Consumer conversation can be robust, so make sure you monitor keywords relatedto your brand, your promise and your products with appropriate (and inappropriate) moc ers. For Key personnel: Do you know what your boss is up to online? What about your CEO? Don't be the lastto know! Make sure example, if someone really doesn't like my blog, they may write servantofchaos sucks. And l'd like to know about it you monitor key executives and social media participants. 2 what Social Mention What youll hear Why Twitter Blog Search Search Questions Awareness Qualifications and fit Interest Competition Consideration Linkedin Google Alerts Google Reader Answers Complaints and compliments Trial Intent Purchase Responsiveness and Service iGoogle Netvibes Feedly engagement Influence Loyalty .... 3 how Setup keyword searches in avariety of search engines and import the RSS feeds into your Google Reader account Use iGoogle, NetVibes or Feedly to display your aggregated Google Reader information in an easy-to-readformat Learn more: Toturn social media into business insight, subscribe to how

How to Listen

shared by servantofchaos on Jul 13
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We all like to "monitor" social media, but how exactly do we listen? This infographic shows the way!


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