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How Facebook's Graph Search Will Change Digital Marketing

How will Facebook's GRAPH SEARCH CHANGE digital marketing? 1 Page Likes will become a relevant metric (again) With Graph Search, we may be about to see another shift back to focusing-in on page likes. Graph Search is based on discovering people and brands based on the likes of others. YOU YOUR connected FRIEND directly YOUR YOUR FRIEND YOUR FRIEND'S FRIEND FRIEND connected indirectly YOUR FRIEND 'S FRIEND A BRAND YOUR FRIEND'S FRIEND YOUR FRIEND'S FRIEND connected directly via Graph Search using Page Likes BRAND If Graph Search is successful, it will be much more important that your page is liked by the friends of a person searching for your product or service. Engagement will continue to be important for a number of reasons, but the page like will be back in play as a primary Facebook marketing metric. Bing SEO will rise in importance Other Buried in Facebook's Graph Search announcement was the Yahoo! mention of Bing web searches being included in some Graph Search results. Google BING While Bing optimization should already be a basic component of most digital marketing plans, it is often overlooked. According to comScore, Bing had 16.3% of the 17.6 billion web searches in December' which is too significant, in terms of activity and potential traffic, to ignore. Clearly, being found in a Bing web search is important now and may increase in importance as Graph Search is rolled-out to the masses. If you are not already optimizing your website(s) for Bing, you should make it part of your regular SEO routine. Sponsored Results 3 may become a very effective ad unit It probably isn't much of a stretch that Sponsored Result Sponsored ads will most likely play a much larger role in Graph Search than they do in normal Facebook search now. Sponsored Results so far have not been an overly popular ad unit primarily due to the low search volume for most topics on Facebook. If Graph Search is successful and brands have a way of paying to get themselves into the results, you can bet they will seize the opportunity. Results A You like this. oomScore: http://www.comscore.com/insights/Press Releases/2013/1/comScore_Releases_December_2012_U.S, Search_Engine_Ranikings wedü creative strategic marketing innovations www.wedu.com f facebook.com/weduinc @weduinc

How Facebook's Graph Search Will Change Digital Marketing

shared by Samanthawilliams on Feb 18
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Facebook’s announcement last week of their new Graph Search feature has certainly made an impression on the digital marketing community. The feature hasn't even been rolled out to the masses yet a...

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