Transcript

How Do Things Go Viral?

How Do? things go viral You Tube Word of Mouth The Perineum Scale shows the necessary balance between great marketing, exposure and the quality of the product itself in order to achieve a viral spread online. How do you make a good product? It's a mix of Originality • Having a staggered release originality and research. What will people be interested in right now? What kind of things are people retweeting? Are they still interested in Brand fit • Target influencers infographics? Think about what the main focus is .. for the piece, does it trigger emotions in people, be it laughter or shock. Is it inforrmative or visually Production value . • Identifying appropriate press and blogs interesting? Is there a good brand fit? Then if you have this great piece of work, you Researching trends Choosing appropriate platforms can't just expect people to stumble across it. This is where marketing comes into the mix. Think .. about identifying influencers on Twitter, people who run blogs, and taste makers and trend setters online. Choose appropriate blogs and websites to send the viral to and send it in a strategic order. Quality of Product Quality of Marketing Digg, reddit, StumbleUpon it, Tweet it first and then move on to the more mainstream press and social sites. Make it easy to share. PushON The Online Marketing People The Perineum Scale

How Do Things Go Viral?

shared by LolKay on Jan 23
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So how exactly do things go 'viral'? This infographic from PushON illustrates some of the elements that make up internet virality.

Publisher

PushON

Designer

PushOn Ltd.

Category

Social Media
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