Transcript

How digital media will affect the 2012 Presidential Election

2012 ELECTION PREVIEW DIGITAL WILL PLAY KEY ROLE IN SHAPING VOTERS' OPINIONS OF CANDIDATES Presidential Candidates Should .. Increase Their Digital Footprint Share Platforms via Social Media "I EXPECT PRESIDENTIAL CANDIDATES TO HAVE A SOCIAL MEDIA PRESENCE." Antinn 82% OF US. ADULTS ARE 6 OUT OF 10 SOCIAL MEDIA USERS 88% of social media users are registered voters. SOCIAL MEDIA USERS AGREED WITH THIS STATEMENT Among social media users: AGREEMENT BY AGE GROUP ef 18-34 55+ 51% 69% 60% 57% 52% OF SOCIAL MEDIA USERS WILL USE SOCIAL MEDIA CEG., TWITTER, FACEBOOKITO LEARN MORE ABOUTTHE PRESIDENTIAL CANDIDATES FOR THE UPCOMING 2012 ELECTION. Volers aand S5+ re looking for info via social media joo AGREEMENT BY AGE GROUP O OO O 55+ Mobilize Voters 62% 49% 46% 40% ef Understand How Voters Want to Receive Info 86% OF SOCIAL MEDIA USERS "INFORMATION FOUND ON SOCIAL MEDIA IS AS OWN MOBILE PHONES IMPACTFUL TO ME IN MAKING A DECISION AS TRADITIONAL MEDIA (E.G, TV NEWS, NEWSPAPERS)." 4 OUT OF 10 88% 38% OF SOCIAL MEDIA USERS AGREED WITH THIS STATEMENT OF SOCIAL MEDIA USERS WHO ARE REGISTERED VOTERS HAVE A MOBILE PHONE AGREEMENT BY AGE GROUP Of those, social media users with mobile phones aged 18-34, almost one in four (24%) said O 0O O 45-54 55+ 51% 38% 29% 23% "IT IS IMPORTANT FOR ME TO RECEIVE AGREEMENT AGREEMENT INFORMATION ABOUT CANDIDATES ON BY HH INCOMES AMONG USERS WITH CHILDREN MY MOBILE PHONE." 47% < $35K UNDER 18 44% WITH CHILDREN 34% sso-74.9K 10UT OF 4 31% $75K 34% WITHOUT DIGITAS The survey was conducted online within the United States by Harris Interactive on behalf of Digitas from September 21 - 23, 2011 among 2,361 U.S. adults aged 18 years and older. This online survey is nat based on a probablity sample and therefore no estimate of theoretical sampling error can be calculated, A full methodology is avalable.

How digital media will affect the 2012 Presidential Election

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“JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter,” said Jordan Bitterman, a Digitas senior vice president, in a statement.

Publisher

Venture Beat

Designer

Digitas

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Social Media
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