How Businesses Use Social Media

SOCIAL BUSINESS Percentage of small businesses Which social channels have allowed SMEs to that use social media... grow their business the most?... 57% 18% 13% B% Company Blog facebook. Linked in Another study investigated social media spend as a percentage of digital budget Today Three years time Key observations 5% 7% <5% 27% 28% Social media will begin to take up a meaningful share of digital budgets for many companies 22% 5%-10% Overall digital budgets are also growing, suggesting a substantial uptick in spend in the coming years 10%-20% 13% 67% 32% >20% Which social channels are they using the most for business purposes? facebook Linked in 14% Ewitter 4% Other 15% How often do they use social media ? 25% When they have the time 12% All the time Why do they use social media? Harness social media to improve search engine optimisation or natural search Improve their customer service Boost sales Increase brand awareness 27% 15% 7% 11% Medium (50-249 employees) Small (10-49 employees) 21% mainly use social media to generate sales 6% mainly use social media to generate sales Why is social media important for your business? of adults SOCIAL NETWORKS & BLOGS |53% Nearly + in U active internet users visit who use social now account for nearly networks SOCIAL NETWORKS & a QUARTER of total time follow a brand spent on the internet BLOGS Building their personal brand 14% don't separate personal from professional use of social media HISCOX Hiccox commissioned research with Opinium Research among 305 owners, partners and senior decision makers from UK SMES with 1 to 249 employees between May 18 and June 2011. "Booz & Company/Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results **The Nielsen Company.