How to Build - and Keep - an Engaged Audience

THE SECRET TRIFECTA FOR BUILDING AN ENGAGED AUDIENCE AN AUDIENCE for your blog doesn't appear overnight, but that doesn't mean it isn't worth pursuing. Here's a look at THREE STRATEGIES that can help you build a strong, captivated readership. BUILDING AN AUDIENCE WITH CONTENT You can't build an audience without providing VALUE. A great way to offer value to readers is to post intriguing, informative content. One of the HEADLINE 80% most important aspects of your content is your headline. >> of people will read your headline. 20% of people will read the whole post. 50% of your emphasis when writing should be on your headline's quality. What Everybody Ought to Know About ... What are some Little Known Ways to ... HEADLINE FORMULAS that work? le Get Rid of... [problem] Once and for All When writing the rest of your post, keep it succinct. Most people scan rather than read. Utilize the following in your writing: Line Breaks Compelling Subheaders Bulleted Lists Once you have content, keep the readers intrigued. " [4] You can increase SITE 1 SITE 2 time spent on the site by displaying: Popular Posts Related Content Include thumbnails with the links. > This increases the likelihood of getting clicks. UTILIZING SOCIAL MEDIA Instead of relying solely on social media, use it to direct traffic to your blog. SHARING is an integral part of social media.51 That makes social media perfect for getting NEW blog visitors. They're inclined to share content, and in doing so, they could become engaged with the brand. However, social media should be a starting point: it'll provide the easiest connections, but they may be loosely tied. When using social media, don't get caught up in the technicalities. 16) Remember, you're dealing with people. When interacting on social media, stroke people's egos. Retweet valuable posts. » Try to add a personal message. Make insightful comments on content. Share links of posts you enjoy and mention the authors. Soon, you'll start promoting others because of a genuine interest in their success, not just because you'd like them to return the favor. In doing all of this, your social relationships and connections will grow. INCREASING YOUR SUBSCRIBER ACCOUNT Now that you have readers and good social media relationships, how do you get people to stick around or subscribe to your blog? A SIMPLE TECHNIQUE: Ask for the subscription. 171 SUBSCRIBE You can do this at the end of your posts. Offer alternatives, like email and RSS. ENGAGE IN GUEST BLOGGING Write original content for someone else to gain exposure. Make sure it's targeted, where people are likely to be interested in your industry and your company. (B] The blog hosting the post should also be highly relevant to your work. LOVE Otherwise, the exposure will go to waste. OFFER FREE EXTRA CONTENT (7) Let people know they can get a free: Ebook Report Audio Series E-course AS ALWAYS, NETWORK! Instead of asking for links, work with other bloggers. Form a mutually beneficial professional relationship. you might even end up friends. Help them out, and eventually CONCLUSION In order to build an audience that's genuinely interested in your brand, your content has to be eye-catching, useful, and properly promoted. SOURCES: [1] http://www.copyblogger.com/copywriting-specificity/ [2] http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/ [3] http://www.copyblogger.com/scannable-content/ [4] http://www.blueglass.com/blog/16-simple-blog-changes-to-improve-your-content-marketing-results/ [5] http://www.blueglass.com/blog/6-reasons-why-you-should-quit-blogging/ [6] http://www.copyblogger.com/build-an-engaged-audience/ [7] http://www.copyblogger.com/10-effective-ways-to-get-more-blog-subscribers/ [8] http://www.blueglass.com/blog/guest-blogging-guide-to-leveraging-expertise-influence/ Infographic design by: BlueGlass