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How Blogging Improves your Bottom Line?

How B How BLOGGING AFFECTS Your BOTTOM Line BLOGGING Has Been IDENTIFIED as one OF THE BEST waYS TO ATTRACT NEW CUSTOMERS 57% of companies with a blog have acquired a customer from their blog 57% Which means if you blog more, you'll get more Customers Case study 1 Case study 2 Todd Giannattasio used blogging to increase traffic by 1000% in just 8 weeks Alex Turnbull got 1000+ subscribers from a single blog post in less than 24 hours BLOGS HIGHLY AFFECTS consumer BUYING BEHAVIOR. (even more than advertising) 61% of US consumers have made a purchase based on a blog post 77% of internet users read blogs of US customers trust advice and information from blogs 81% 82% of customers enjoy reading relevant content from brands 70% of customers learn about a company through articles rather than ads BLOGGING IS ALSO one oF THE MOST EFFECTIVE waYS TO GET MORE TRAFFIC. Don't have a huge budget and need traffic? Start blogging. -> Blogging 16-20 times a month has earned businesses twice as Businesses with over Companies that blog have 80% more 200 total blog articles got 4.6 times more traffic than those with under 20 new visits much traffic blog posts. TOP TRAFFIC SOURCES BLOG POSTS ARE ALSO GENERATED THROUGH SHARED AND READ BLOGGING: ACROSS ALL DEVICES: Social media Desktop Search engines Tablet Email Mobile How BLOGGING AFFECTS Lead GENERATION? Blogging not only gets you more traffic, but leads as well. In fact, many believe it's the best lead. 130 Blogging 16 to 20 times in a 30-day period has earned B2B businesses B2B marketers using blogs generate 67% more leads Small businesses with blogs generate 126% more leads nearly 3 times as many leads MarkeTerS PREFER BLOGGING over OTHER METHODS 37% of marketers believe blog posts are the most important type of content marketing 21% For 21% of marketers blogging has become the top priority in 2014 25% believe blogging has the highest ROI of all marketing activities How TO make SURE YOUR BLOGGING EFFORTS ACTUALLY GENERATES RESULTS? Blogging often times doesn't work for people because of poor execution. Follow th steps to make sure you can generate actual results. Your priority is to provide value for your audience Go out of your way to create exceptional content, or else you just become noise Make sure you build an audience through social media and email list Build consistent distribution channels. Other best practices to keep in mind: If you don't have an existing following, use the following resources: Blogs that post daily have 5 times more traffic than those who post weekly or less • Industry forums Blogs have the highest traffic on Monday morning • Relevant communities • Yahoo answers Posts published on Thursday get the most social shares • Quora • Triberr 46% of people read blogs more than once a day • LinkedIn groups THe ROI OF BLOGGING: Blogging pays off with time. The posts that you create will never disappear from search engines. In fact, they will rank even better with time. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI

How Blogging Improves your Bottom Line?

shared by sheenw on Jan 21
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Blogging offers multiple business benefits, not only SEO benefit but ability to attract media. In a nutshell, Blogging improves your bottom line.Blogging offers multiple business benefits to marketers...

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