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How To Become an Effective Storyteller

HOW TO BECOME AN EFFECTIVE STORYTELLER DETERMINE YOUR AUDIENCE Once an audience has been pinpointed, put yourself in their shoes before writing. WHY DO THEY CARE? WHAT'S IN IT FOR THEM? CREATE A STRONG TITLE The title is always the first thing people will see. TITLE Make certain it's powerful and quickly grabs your audience's attention. MAKE THINGS AS PERSONAL AS POSSIBLE People enjoy stories they can identify with. KEEP YOUR STORY SHORT AND SWEET 79% of individuals scan digital content, rather than reading it in its entirety SHOW, DON'T TELL The brain processes images 60X faster than plain text Consider adding images or videos to your story WATCH ONLINE MAKE CERTAIN THERE'S A BEGINNING, MIDDLE AND END A good story almost always comes with an CONFLICT RESOLUTION INTRO ALLOW ALL READERS TO THINK FOR THEMSELVES Don't give an audience 4 Instead, give people 2+2 Consider adding images or videos to your story In the end, this is much more persuasive FUSION

How To Become an Effective Storyteller

shared by Fusion360-2 on Dec 04
In today's day and age, if you're going to make it as a digital marketer, you'v got to be able to properly construct and tell brand stories.


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