How Americans Use Social Tools in Emergencies

Online news is the 3rd most popular source for emergency info. It's BEST to call 9-1-1 "I'm safe" HOW AMERICANS USE SOCIAL TOOLS IN 18% use FB to EMERGENCIES 24% would use get information about emergencies. social tools to tell others they're safe. 30% in metro areas would sign up for alerts. in 1 in 5 would try an online channel 20% in non- 80% expect emergency metro areas would sign up for alerts. responders to monitor social sites. to get help if unable to reach EMS. More than 1/3 1 in 5 experienced an emergency posted something about it on a social site. expect help to arrive within 1 hour of posting need to social site. American Red Cross RADIO BNNNO