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How Airlines Have Taken Flight With Social Media

How Airlines Have Taken Flight with Social Media 25 Elevate points per E FOLLOWERS checkin to Facebook Places VIRGIN AMERICA or Foursquare at terminals 250,835 748 mentions of ELIKES #nerdbird, the first 2,638,007 YouTube views E FOLLOWING hashtag-named plane, during the week of its announcement 165,927 27,020 Cost of a Groupon deal that netted $77 worth E TWEETS 3,993 of Virgin America airfare: $7 Cheeps: JetBlue's Twitter-only airfare JETBLUE TrueBlue points 1,649,104 followers $44 airfare from BOS are awarded for Facebook Places checkins to JFK from Cheeps Terminal 5 at JFK has free Wi-Fi 460% spike in social media 140 words in a conversation blog post in response to Steven Slater after Steven 13,033 photos posted to JetBlue's Flickr page Slater incident incident 532,236 Likes 10,032 113,193 following tweets DELTA AIRLINES DELTA 236,239 197,363 August 12, 2010: Delta becomes the first airline to offer booking via Facebook 12 agents staff the @DeltaAssist handle 24/7 30,000 inbound tweets per month referencing @Delta and @DeltaAssist 3,860 900 Tweets Following Followers Likes 55,000 mentions of #ashtag during the Iceland volcano that disrupted air travel 39% jump in tweet volume from March 2011 to 26 airlines June 2011 account for Facebook is the most trafficked site on inflight Wi-Fi 80% of the tweets About 8.5% (600,000) people KLM is the first airline to join Foursquare in November 2010 are followed by airlines Which is a large portion of the 7 million people Having the "Shine Seeker" badge on Foursquare gets you a $50 prize from Virgin Blue who follow airlines on Twitter 1 dot = 200,000 people 10,771,568 views of UNITED AIRLINES 325,045 f Likes "United Breaks Guitars" YouTube video 413 E following 1,231 e tweets 42,985 E followers e United stock fell 10% after Twares: "United Breaks United's Guitars" went Twitter-only live airfares 10 round-trip tickets were given away via the Loopt Rewards Wagon at SXSW 2011 SOUTHWEST AIRLINES 16 YouTube episodes of "SWA Stew" 6,919,195 views on YouTube 2 part-time tweeters 32 people contribute to "Nuts about Southwest," the airline's blog 6 people manage the SWA's Facebook Page www wm.m 7,456 e tweets 1,167,965 efollowers 10,057 e following 1,684,823 fLikes BRITISH AIRWAYS 14,795 14,790 109,714 96,012 GBP raised by Flying Start, British Airway's global charity that has a tab on the Facebok page: 800,747 E Tweets |Following t Followers f Likes Airlines receive 6x as many Foursquare mayors of select terminals and airports receive free entry to Air New Zealand's Koru Lounge tweets as they send out 20 Euros were given to Lufthansa customers who checked into three Munich locations during Oktoberfest 2010; There were 7,050 unique checkins There was a 40% increase in SAS Scandinavia's Facebook fans during the Iceland volcano 186 airlines are on Twitter 85 (45%) are active Sources: Mashable, Facebook, Twitter, YouTube, Social Times, SimpliFlying, Eezeer, Delta Mashable Infographics Created by: Lorena Guerra Research by: Lauren Drell

How Airlines Have Taken Flight With Social Media

shared by kcatoto on Jan 24
Thousands of flights each and every day transport millions of passengers all over the world. As we all know, traveling can make one irritable, and delays or lost baggage prompt many consumers to compl...


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