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Holiday Hangover Report

The 2011 Holiday Hangover Report Does all the holiday hoopla have you feeling a little hung over? Retailers and consumers alike may still be recovering after a crazed holiday shopping season. And it's not over yet – with January comes more post-holiday headaches for buyers with gifts to return and merchants with in- ventory to count. As the pain subsides, take an aspirin and look back at the stats that make this holiday season another for the record books. ecommerce sales by date (in millions) $3,000 $2,500 $2,000 $1,500 $1,000 $500 $0 Nov Nov Nov 24 25 28 16 12 Green Monday 26-27 18-25 Thanksgiving Black Friday Turkey Weekend Cyber Monday Free Shipping Day Christmas Week 18% 26% 16% 22% 19% 14% 16% black friday midnight shoppers by age group 18-34 35-54 23.5% 37% other yes 32% 39.5% no yes 74% no % of customers who say free shipping influences ecommerce purchases 2008 2011 percentage of retailers that sent emails on... Thanksgiving OO Black Friday Cyber Monday Green Monday 75% 81% 87% 73% of online holiday sales were from mobile users 13.8% pushing the delivery envelope DECEMBER SUN MON TUE WED THU FRI SAT 2 3 4 5 sports apparel merchant Football Fanatics promised shipping by christmas day if you ordered on Dec 23rd before 6pm 7 8 9 10 11 12 14 15 16 17 18 21 22 23 24 25 28 29 30 31 presented by: FIFTH GEAR Sources: 1. http://abcnews.go.com/Health/wireStory/holiday-season-birth-shoppers-15237815#.Twxp8Pm5AsQ 2. http://newsroom.accenture.com/article_display.cfm?article_id%35306 3. http://www.internetretailer.com/2011/12/22/e-mail-marketing-plays-major-role-holiday-sales-efforts 4. http://www.autotrafficfree.com/internetmarketingnews/christmas-day-brings-out-online-and-mobile-shoppers

Holiday Hangover Report

shared by rmmojado on Jan 24
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Whether you’re an online retailer, a fulfillment services provider, or a deal-conscious consumer, this year’s holiday season has been a record-setting whirlwind of activity. So with all that shipp...

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Fifth Gear

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