Transcript

The History of Advertising on YouTube

The History of. Raiertising Youlube 2005 dɛc YouTube officially launches -- 8M videos watched each day feb <- Founders register YouTube.com NOv YouTube secures $3.5M of funding from Sequoia Capital тay YouTube 2006 Beta launches jul 2007 may YouTube hits 10OM First known instance of a Rickroll video views per day > dɛc aug 4- Participatory Video Ads -- YouTube's first ad concept -- launches YouTube Partner jun <- Program launches YouTube launches aug in nine countries InVideo Ads launches - oct YouTube acquired by Google for $1.65B jun YouTube mobile site launches 2008 →jan 10 hours of video uploaded every minute mar <- YouTube Insight analytics tool launches Nov NOv <-- jun Promoted Videos launches -- oct oct Pre-roll ads launch Interactive Annotations launches 15 hours video uploaded every minute CBS and MGM full-length programming hits YouTube apr 4- YouTube Screening Room launches dɛc 720p HD launches 2009 jan 4- YouTube.com ads expand to seven formats >jun Auto-Share to social networks and Webmail launches 3D launches Nov 1080p Full-HD launches mar YouTube signs Disney partnership deal oct YouTube hits more than 1 billion views per day apr oct Shows and Movies launch with hundreds of movies and oct Channel 4 becomes the first major network deal signed for catch-up TV on YouTube Livestream of U2 concert thousands of 2010 full-length TV episodes ugס → jan Individual Video YouTube Rentals launches Partnerships launches may mar YouTube feb surpasses 2 billion views a day 24 hours of video uploaded per minute Global livestream of President Obama YouTube interview mar 4-- YouTube video page redesign launches MONETIZATION PARTNERS 94 OF ADAGE'S TOP 100 ADVERTISERS RUN CAMPAIGNS ON YOUTUBE AND THE GOOGLE DISPLAY NETWORK. SIGNED MORE THAN 10,000 partners TO DATE, INCLUDING DISNEY, TURNER, UNIVISION AND CHANNEL 4 THE NUMBER OF ADVERTISERS USING DISPLAY ADS ON YOUTUBE INCREASED MONETIZING MORE THAN 2 BILLION VIDEO VIEWS HUNDREDS OF PARTNERS ARE MAKING SIX FIGURES A YEAR 10 FOLD IN SSS.SSS PER WEEK GLOBALLY THE LAST YEAR TRAFFIC MOBILE million+ Ihours of video WERE UPLOADED revery 35m hours video are 60seconds DURING 2010 + & SEcond THE EQUIVALENT OF 150,000+ full-length movies IN THEATERS EACH WEEK YouTube Mobile (m.youtube.com) video viewing MOBILE WEBSITE IN THE UNITED STATES MORE VIDEO IS UPLOADED TO YOUTUBE IN 70% ACCORDING TO NIELSEN, WITH 60 DAYS unique 7.1m monthly users OF YOUTUBE TRAFFIC COMES FROM OUTSIDE THE US THAN THE 3 MAJOR US NETWORKS CREATED IN 60 YEARS YouTube is localized in PRODUCT METRICS 25 countries across 43 languages YOUTUBE REACHED OVER 700 billiono YOUTUBE HAS MORE HD CONTENT YouTube's demographic is broad: 18-54 YEARS OLD THAN ANY OTHER ONLINE VIDEO SITE (RECENTLY RATED BEST BY CNET) PLAYBACKS IN 2010 CONTENT ID CONTENT ID SCANS OVER 100 YEARS OF VIDEO EVERY DAY 10% HD OF VIDEOS ON YOUTUBE ARE AVAILABLE IN +1,000 partners use content ID, including every major US network broadcaster, movie studio and record label MORE THAN A THIRD OF YOUTUBE'S TOTAL MONETIZED VIEWS COME FROM CONTENT ID Mashable Infographics Design by @EmilyCaufield Research by Lauren Drell Source: http://www.youtube.com/vipress_timeline UPLOADED-

The History of Advertising on YouTube

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YouTube, the world’s most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google-owned company has figured out a few ways to monetize all of those video views.

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Social Media
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