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The History of Advertising on Twitter

The Hiotoryos Advertising. Twitter On March 21 2006 Twitter co-founder Jack Dorsey publishes the first tweet: "just setting up my twttr." July 2006 Twitter introduced publicly. March 2007 Twitter catches the attention of social May 2009 media influencers at SXSW. Biz Stone, co-founder and creative director of Twitter, writes a blog post insisting that Twitter doesn't hate advertising, but "traditional web banner advertising isn't interesting to us." Nevertheless, "we think there are interesting opportunities related to commercial usage. December 2009 Kim Kardashian said to receive $10,000 per tweet through a deal with April 2010 Twitter introduces Promoted Tweets, the company's first paid advertising platform. June 2010 First Promoted Tweet: Advertising Age Twitter rolls out Promoted Trends. First Promoted Trend: October Disney-Pixar's Toy Story 3 2010 Twitter introduces Promoted Accounts, which let brands or individuals pay to be included in the "Suggested for You" space in the Twitter sidebar. December 2010 First Promoted Account: Twitter introduces a turnkey advertising solution with a form on its site letting businesses express their @Xbox Jaпuary 2011 interest in Promoted Tweets, Trends or Accounts. eMarketer predicts Twitter will triple its advertising revenue to $150 million in 2011 and will hit $250 million in ad revenue in 2012. March 2011 Charlie Sheen joins Twitter and sets the Guinness World --- Record for "Fastest Time to Reach 1 Million Followers" (in 25 hours). Within a few days, he works with to promote via his tweets. April 2011 Twitter experiments with third-party text ads on its web page in the right-hand column below the "Trends" section. Mashable Infographics Research by @ToddWasserman Created by @EmilyCaufield Sources: Hitwise, Search Engine Land, eMarketer, Mashable

The History of Advertising on Twitter

shared by Anonymous (not verified) on Jul 12
Twitter was influenced by texting, which — group messaging aside — isn’t a big advertising platform. So it’s not surprising perhaps that despite its strong growth, Twitter still isn’t an adv...




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