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IGHTNING IKES Why Instagram is the best platform for promoting your business? Instagram is one of the most popular social networking platforms which allow you to follow your friends and colleagues and share pictures and videos with them. With the increasing use of social media, brands have started using Instagram for their product promotion and marketing. There are various social networking sites, but INSTAGRAM is one of the most effective ones for marketing purposes. There are multiple reasons that make Instagram a great platform to promote products and attract new customers towards it. The vast user base allows you to target a wide audience at once and gives your brand a lot of exposure. Some of the most amazing benefits of using Instagram for business promotion Growing user base The users of Instagram are increasing daily, which provides better opportunities for businesses and brands to target potential customers and increase the sales of their products. The constantly expanding network of Instagram attracts more brands towards it, which makes the platform better for business promotion. Instagram offers several reasons for your brand to join it and use it for promotion and marketing purposes. Allows targeting the right audience Each type of product has a spate market and customer base, so it is necessary to target the right audience as it will attract the customers easily and give your quick results. Using Instagram for marketing helps you better customer targeting as there are numerous features such as location, likings, and demographics, which allows you to focus on a precise section of your customer base. You can also use the automated targeting feature to get all potential customers of your brand together.