Hashtag 101 For Venues

Hashtag 101 For Venues Social Media is an important part of communicating and interacting with attendees. One crucial aspect of joining the Social Media surge is understanding Hashtags. Were you aware that anywhere between 50 and 500 reporters could be in attendance at an event being held at your venue? Attendees are reporters in their own right. With smart phones readily available, people can take pictures of your venue and combine them with photos others have taken using a feature called "Hashtags". At Unique Venues, we're prepared to teach you how to make hashtags work for your location. 1 The first step is to create a short string of letters to act as a monicker for your venue. Do your best to choose something short and sweet, something people can remember. The World Cup used hashtag #worldcup and received over 672 million posts from various sources coming together. Through hashtags it became the largest social media event, a power your venue can also claim. 2 Be sure to post promotional flyers that have your newly formed hashtag around your venue. The goal is to make it easy for attendees to see your hashtag, spread the word, and get connected. Great locations include: • Bathrooms Staircases • Elevators • Waiting Rooms 3 Get your staff involved! Utilizing the new hashtag, have them post behind-the-scenes pictures of your operation on each of your social media accounts. Food prep, meeting room set-ups, and sneak peeks are some examples! 4 Don't forget to follow your own hashtag! This will allow you to see exactly what is being said about events at your location before they begin, as well as after it's over. This can provide wonderful insight for present and future operations. How Effective are Hashtags How Many People Use Hashtags? Engagement Rate You Tube 9in10 According to the 2012 Twitter census, approximately 90% of their members use hashtags. Most of these are business or media accounts! Tweets with hashtags have engagement rates 2x higher than tweets without hashtags. 68% 91% 21% 84% Where do hashtags work best? As seen above, Twitter and Instagram cause the most attention growth for hashtagged terms. unigue venues you belong here %23