The Guide to Social Media Success

Step-by-Step Guide to your Goals & Objectives Have you figured - Social media planning out your 1 25 SMART Social media objectives objectives? Social Media Success 5 Setting Targets Until the destination is clear, many are hesitant to begin. Have you set - what does social media success look like? yourself Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. I How much should you pay targets? for a Facebook like? 6 social Media Policy Click on the links in each box to visit resources and guides from the best social media practitioners across the web. Do you have a - writing a social media policy social media - Developing a policy policy? POLICY - Online database of policies No 7 Social Strategies Yes Do you have Start I How to never run out of social media content Are you new to a social media social media? No strategy? 1 6 effective social media strategies Next Yes Social Media 101 Content Strategies Are you - The Content Marketer's guide Do you have a - Getting started with social media strategy confident using content social media for - Google docs to create strategies strategy? your business? - You're the social media marketing team – now what? 1 Curation in 13 minutes per day 2 Choosing Platforms 9 Monitoring/Analytics Do you know how Have you decided which platforms to use? - Small business guide to to measure - Which social media sites should I target? metrics & tools performance? 1 4 key social media metrics Setting up Accounts 10 Building a Team Have you set up I How to build a team Do you have a your social media 1 Facebook - Linkedin social media - Thinking S.P.I.C.Y - Everyone should hire social media experts team? 1 Twitter - Google+ accounts? 11 Processes Do you have - Process - a pragmatic approach processes in - Best practices for success place for your activity? 1 Secrets for standout success 12 Social Media Mishaps - Managing online reputation Do you know when disaster strikes how to handle 1 Twitter won't make you suck less mishaps? - Customer relations fiascos 13 Perfecting Campaigns Have you Really? There's always room for improvement. 1 9 companies doing social media right & why perfected your campaigns? Se Simply Business - Best time of day / week for social media marketing