Growth Hacking

GROWTH HACKING VS. TRADITIONAL MARKETING 1 2 DEVELOPMENT MONEY TERMS TEAM BUILDS A LARGE BUDGETS TRADITIONAL TRADITIONAL MARKETING NEEDS MARKETING PRODUCT * UNABLE TO: ? TRACK RESULTS & ROI MARKETING TEAM MARKETING HAVE TO GROWTH HACKING RELIES ON: 3 WORK WITH WHAT THEY ARE GIVEN CREATES A SELF - PERPETUATING MARKETING MACHINE SPIN CUSTOMER PERCEPTION SMALL CLEVER TRIGGERS in contrast. OFTEN REFERRED TO AS: GROWTH HACKER DOESN'T SEE MARKETING AS SOMETHING ..BUT RATHER AS SOMETHING ONE BUILDS GOING ONE DOES. INTO THE PRODUCT ITSELF. VIRAL BRING SCIENCE TO MARKETING TEST COMPLETELY DIFFERENT MINDSET TRACK MINIMAL BUDGETS SCALE 4 WHAT DOES IT ALL MEAN? H GROWTH HACKING GOOD TEST PRODUCT TO GROWTH HACKING: 2 KEYS IT'S WHEN GROWTH HACKING WORKS! PRODUCT MARKET DEVELOP A GREAT PRODUCT THAT RESONATES WITH YOUR MARKET FIT IF YOU BUILT A RESIST TEMPTATION TO GO BIG! PRODUCT IT'S HOW TRADITIONAL MARKETERS THINK VIRAL FEATURE NO VIRAL GROWTH IT'S FLAW %24 EXPENSIVE IDENTIFY GET FEEDBACK & ITERATE UNTIL GROWTH MACHINE STARTS FIRING CORE USER - BASE REACH COST EFFECTIVELY OFF ON ALL CYLINDERS NICHE FANATIC FIRST USERS FOR FREE ...HELP YOU GROW.. 6 TRADITION GROWTH IDEAS THIS DOESN'T HAPPEN THE 1ST OR 2ND TIME HOTMAIL GROWTH HACKERS BILLBOARDS TOO EXPENSIVE TREAT PRODUCT AS SOMETHING MALLEABLE FOUNDING TEAM RADIO ADS NO COMPANY STARTS WITH THE PERFECT SOLUTION IN THE END QUESTIONABLE RETURN THEY INCORPORATED THE FAMOUS "P.sI love you. Get your free email at HOTMAIL" Get it out to market A.S.A.P DEVELOP AT THE ВОТТОМ OF EACH EMAIL MINIMUM VIABLE PRODUCT, ACHIEVED VIRAL GROWTH REPEAT CYCLE AS MANY TIMES AS IT TAKES TEST THE FIT PRODUCT - MARKET FIT ITERATE For growth hacking to be successful, it has to start with the right PRODUCT GATHER FEEDBACK INTO MARKETING ON VERY LIMITED OR NON-EXISTENT BUDGETS BRING SCIENCE AND DELIVER RESULTS OUR SERVICES Web Smarty offer Growth Hacking techniques on all applicable channels, e.g. Early Traction, SEO, SEM, Social, Marketing Automation, etc ol GROWTH PLANS PROJECT MANAGEMENT IMPLEMENTATION FULL REPORTING WebSmarty GROWTH HACKERS 5