The Great Divide in Content Marketing

THE Great Divide IN CONTENT MARKETING Interesting But only 1 in 5 content is a top reason why people follow brands on social media readers will get past your headline to read written content in full 86% 59% of B2C marketers currently practice content marketing, using an average of 12 tactics of marketers don't believe their teams have the tools to be successful at content marketing Content marketing costs 52% 62% less of content marketers feel challenged by budget constraints than traditional marketing But only 68% 43% plan on increasing their use of blogging have a mobile optimized blog (and 9% have FT blog help) of marketers But only 43% believe their chose Facebook 54% when asked to choose a single content marketing channel efforts are effective But only 92% 1 in 3 of marketers state that social media is important believe they can measure ROI on their social activities for their business Closing the gap 57% So... of content marketers feel a lack of time is their greatest challenge and 45% struggle with producing enough Be realistic about resources and repurpose what you have content Only.1% So... of content can go viral without an existing, engaged community of fans Rethink your distribution strategy and what success looks like 27 million So... pieces of content are shared every day, making it tough to cut through the noise Focus on the right mix of paid, owned and earned media for distribution The more we learn, the more we discover that the best content is fuel for creating dialogue and building relationships between brands and consumers. SOURCES: Social Media Examiner, 2014 Social Medai Marketing Industry Report McMurray/ TMG, 101 Reasons Why SocialMatters to Your Brand MediaBistro, Pinterest Twitter Facebook Showdown Content Matrketing Institute, B2C Content Marketing Benchmarks, Budgets and Trends 2014: N. America Social Media Today, 10 Reasons Why You Need to Improve Your Customer Service one spot"