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Google+ vs. Facebook: A Guide to Brand Pages

Google+ VS Facebook A Guide to Your Brand Page Strategy Google+ facebook Search Date Launched Date Launched JUN !I! 2011 FEB 12004 2004 Facebook's users spend over 7 hours a month on the social network. Registered Users Registered Users After launch, Google+ was adding over 10 million new users each month, the fastest growth of any network. 170 MMLIN 900 MLN VILIV IVILIV Active Users Active Users 100 MLA 530 MLN IVILIV IVILIV The Average User ) 67% Male O 57% Male A large majority of Google+ users are male. Facebook has a more even split between male and female users 28 Years Old w 38 Years Old The average age of a Google+ user is 28 years old. The average age of a Facebook user is 38 years old. O Actively Posting "Liking" The most popular activity on Google+ is posting and viewing content. The most popular activity on Facebook is the "liking" of other content. Technical Less Technical Most users of Google+ are in more technical fields like engineering and web development. Facebook's demographics are spread across all industries, not just technical. Google+ users are more technically savwy than their Facebook counterparts. Facebook users are more focused on personal interactions than brand content. Most Popular Brands/The three top brands on Facebook The three top brands on Google+ as of May 2012: as of May 2012: Coca-Cola DISNEY Android Coca-Cola Mashable Disney Chrome Starbucks 748,000 +1s 468,000 +1s 291,000 +1s 41.8m likes 35.5m likes 30.1m likes Top brands on Google+ are all part of the technology industry. Top brands on Facebook are consumer brands from various industries. Type of Content Shared 1. Pictures 2. Video 1. Likes 2. Status Updates 3. Long Posts 4. Status Updates 3. Comments 4. Pictures [1 Google+ focuses on user content, and the most popular posts reflect that. Facebook focuses less on generating content and more on driving interactions. Standout Features Circles User Base Circles allow businesses to easily segment their audience and share content with specific Facebook's user base dwarfs that of Google+. Users are also much more active and engaged the site. groups. Hangouts Hangouts allow users to easily create video conferences with multiple friends, coworkers, or customers. Facebook Ads Google has yet to launch an advertising tool for Google+ that can rival the established advertising service of Facebook. Google+ is geared towards content marketing: allowing new & easy distribution. Your Facebook is geared more towards traditional marketing: serving ads and messages to a large audience. Your Marketing Facebook Strategy TIP 1 Google+ TIP 1 SEGMENT WITH CIRCLES ENGAGE USERS ON PERSONAL LEVEL TIP 2 POST LONG FORM CONTENT TIP 2 TARGET AUDIENCE WITH ADS TIP 3 POST VIDEOS AND PICTURES OFTEN TIP 3 POSTS MUST CUT THROUGH CLUTTER TIP 4 EMBRACE NEW FEATURES LIKE HANGOUTS TIP 4 DO NOT OVERLOAD USERS WITH POSTS For more information on how to improve your marketing, visit pardot TM SOURCES marketing automation

Google+ vs. Facebook: A Guide to Brand Pages

shared by Pardot on Jun 08
A guide to the benefits and drawbacks of each social networks brand pages.





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