Gold, Silver and Bronze Medals Go To…

Gold, Silver & Bronze Medals Go To... The social networking world has its own Olympics. Sites compete for members as well as advertising dollars. Business owners, like you, are looking for the most beneficial site for your social media marketing campaign. I've got good news and bad news. The good news is that the re- sults are in (well, the results so far). The bad news is that there is no Michael Phelps of the social media sites; no one networking site wins gold in every category. Here are the statistics as the research stands right now. The MOST POPULAR social networking sites (based on traffic) The sites that refer the MOST TRAFFIC to other sites f. Su The sites with the MOST GROWTH (as indicated by the number of unique visitors) in the past year (May 2011-May 2012) Pt in The sites whose users purchase the MOST ITEMS P in f The sites with the MOST MEMBERS f (in The sites where users spent the MOST TIME on average using MOBILE ACCESS in March 2012 The sites where users spent the MOST TIME on average using a BROWSER in January 2012 f Su What does this information tell us about social media marketing? Here are some basic takeaway points: • Seven different social media sites were represented in these categories and that does not include blogs, YouTube or Google+. Social media marketing is a must, and a broad presence (based on your target market) is the best strategy. • Facebook, at first glance, looks like the place to be, but Pinterest is where the spending happens and it's growing fast! • Social media marketing strategies should be flexible and should take into account the changing nature of the Internet. There was a time when MySpace was king, but that site was dethroned. Pay attention to the latest trends to keep from spending your efforts on sites with no return on your investment. • The demographics of each social media site vary. Pinterest is primarily female, while Google+ boasts a majority of male users. Incomes, education levels and age of users also vary. Know the audience on each site and adapt accordingly. SStartRankingNow MARKETING SERVICES FOR BUSY BUSINESS OWNERS