The Global Rise of the Fashion Social Influencer

The Global Rise of the Fashion Social Influencer: 40% The DigitallyLUX and their real-time reach, segmented by continent 921,059 21% 25% 36% 31% 18% 9% 3% 8% 21% 38% 35% 41% 7% 33% EUROPE UNITED KINGDOM 33% ASIA Infographic is calculated by analyizing 550+ fashion blogs from 31 different countries. September 2011 NORTH AMERICA Percentage by Type of Published Content 20% 33% 41% 44% 12% Editorial Street Style 17% 24% 8% DIY SOUTH AMERICA AUSTRALIA Personal Style NORTH AMERICA SOUTH AMERICA UNITED KINGDOM EUROPE ASIA AUSTRALIA Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: 304 7 55 102 44 25 Average Klout: 43 Average Klout: 54 Average Klout: 40 Average Klout: 45 Average Klout: Average Klout: 43 43 83% of bloggers are on 91% of bloggers of bloggers of bloggers of bloggers are on Twitter 86% 75% of bloggers 66% 80% are on are on are on are on Twitter Twitter Twitter Twitter Twitter of bloggers 46% of bloggers 71% of bloggers 47% of bloggers 46% of bloggers 25% of bloggers 36% are on are on are on are on are on are on Facebook Facebook Facebook Facebook Facebook Facebook 300 K f 329,599 f 294,672 270 K 240 K 210 K Total Twitter & Facebook Fans By Region 180 K 177,510 150 K 127,138 120 K 90 K 89,172 83,661 f 60 K 42,802 36,413 14,901 30 K 3,248 f 25,088 f f DigitallyLUX.com The Global Rise of the Fashion Social Influencer: 40% The DigitallyLUX and their real-time reach, segmented by continent 921,059 21% 25% 36% 31% 18% 9% 3% 8% 21% 38% 35% 41% 7% 33% EUROPE UNITED KINGDOM 33% ASIA Infographic is calculated by analyizing 550+ fashion blogs from 31 different countries. September 2011 NORTH AMERICA Percentage by Type of Published Content 20% 33% 41% 44% 12% Editorial Street Style 17% 24% 8% DIY SOUTH AMERICA AUSTRALIA Personal Style NORTH AMERICA SOUTH AMERICA UNITED KINGDOM EUROPE ASIA AUSTRALIA Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: 304 7 55 102 44 25 Average Klout: 43 Average Klout: 54 Average Klout: 40 Average Klout: 45 Average Klout: Average Klout: 43 43 83% of bloggers are on 91% of bloggers of bloggers of bloggers of bloggers are on Twitter 86% 75% of bloggers 66% 80% are on are on are on are on Twitter Twitter Twitter Twitter Twitter of bloggers 46% of bloggers 71% of bloggers 47% of bloggers 46% of bloggers 25% of bloggers 36% are on are on are on are on are on are on Facebook Facebook Facebook Facebook Facebook Facebook 300 K f 329,599 f 294,672 270 K 240 K 210 K Total Twitter & Facebook Fans By Region 180 K 177,510 150 K 127,138 120 K 90 K 89,172 83,661 f 60 K 42,802 36,413 14,901 30 K 3,248 f 25,088 f f DigitallyLUX.com The Global Rise of the Fashion Social Influencer: 40% The DigitallyLUX and their real-time reach, segmented by continent 921,059 21% 25% 36% 31% 18% 9% 3% 8% 21% 38% 35% 41% 7% 33% EUROPE UNITED KINGDOM 33% ASIA Infographic is calculated by analyizing 550+ fashion blogs from 31 different countries. September 2011 NORTH AMERICA Percentage by Type of Published Content 20% 33% 41% 44% 12% Editorial Street Style 17% 24% 8% DIY SOUTH AMERICA AUSTRALIA Personal Style NORTH AMERICA SOUTH AMERICA UNITED KINGDOM EUROPE ASIA AUSTRALIA Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: 304 7 55 102 44 25 Average Klout: 43 Average Klout: 54 Average Klout: 40 Average Klout: 45 Average Klout: Average Klout: 43 43 83% of bloggers are on 91% of bloggers of bloggers of bloggers of bloggers are on Twitter 86% 75% of bloggers 66% 80% are on are on are on are on Twitter Twitter Twitter Twitter Twitter of bloggers 46% of bloggers 71% of bloggers 47% of bloggers 46% of bloggers 25% of bloggers 36% are on are on are on are on are on are on Facebook Facebook Facebook Facebook Facebook Facebook 300 K f 329,599 f 294,672 270 K 240 K 210 K Total Twitter & Facebook Fans By Region 180 K 177,510 150 K 127,138 120 K 90 K 89,172 83,661 f 60 K 42,802 36,413 14,901 30 K 3,248 f 25,088 f f DigitallyLUX.com The Global Rise of the Fashion Social Influencer: 40% The DigitallyLUX and their real-time reach, segmented by continent 921,059 21% 25% 36% 31% 18% 9% 3% 8% 21% 38% 35% 41% 7% 33% EUROPE UNITED KINGDOM 33% ASIA Infographic is calculated by analyizing 550+ fashion blogs from 31 different countries. September 2011 NORTH AMERICA Percentage by Type of Published Content 20% 33% 41% 44% 12% Editorial Street Style 17% 24% 8% DIY SOUTH AMERICA AUSTRALIA Personal Style NORTH AMERICA SOUTH AMERICA UNITED KINGDOM EUROPE ASIA AUSTRALIA Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: 304 7 55 102 44 25 Average Klout: 43 Average Klout: 54 Average Klout: 40 Average Klout: 45 Average Klout: Average Klout: 43 43 83% of bloggers are on 91% of bloggers of bloggers of bloggers of bloggers are on Twitter 86% 75% of bloggers 66% 80% are on are on are on are on Twitter Twitter Twitter Twitter Twitter of bloggers 46% of bloggers 71% of bloggers 47% of bloggers 46% of bloggers 25% of bloggers 36% are on are on are on are on are on are on Facebook Facebook Facebook Facebook Facebook Facebook 300 K f 329,599 f 294,672 270 K 240 K 210 K Total Twitter & Facebook Fans By Region 180 K 177,510 150 K 127,138 120 K 90 K 89,172 83,661 f 60 K 42,802 36,413 14,901 30 K 3,248 f 25,088 f f DigitallyLUX.com The Global Rise of the Fashion Social Influencer: 40% The DigitallyLUX and their real-time reach, segmented by continent 921,059 21% 25% 36% 31% 18% 9% 3% 8% 21% 38% 35% 41% 7% 33% EUROPE UNITED KINGDOM 33% ASIA Infographic is calculated by analyizing 550+ fashion blogs from 31 different countries. September 2011 NORTH AMERICA Percentage by Type of Published Content 20% 33% 41% 44% 12% Editorial Street Style 17% 24% 8% DIY SOUTH AMERICA AUSTRALIA Personal Style NORTH AMERICA SOUTH AMERICA UNITED KINGDOM EUROPE ASIA AUSTRALIA Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: 304 7 55 102 44 25 Average Klout: 43 Average Klout: 54 Average Klout: 40 Average Klout: 45 Average Klout: Average Klout: 43 43 83% of bloggers are on 91% of bloggers of bloggers of bloggers of bloggers are on Twitter 86% 75% of bloggers 66% 80% are on are on are on are on Twitter Twitter Twitter Twitter Twitter of bloggers 46% of bloggers 71% of bloggers 47% of bloggers 46% of bloggers 25% of bloggers 36% are on are on are on are on are on are on Facebook Facebook Facebook Facebook Facebook Facebook 300 K f 329,599 f 294,672 270 K 240 K 210 K Total Twitter & Facebook Fans By Region 180 K 177,510 150 K 127,138 120 K 90 K 89,172 83,661 f 60 K 42,802 36,413 14,901 30 K 3,248 f 25,088 f f DigitallyLUX.com The Global Rise of the Fashion Social Influencer: 40% The DigitallyLUX and their real-time reach, segmented by continent 921,059 21% 25% 36% 31% 18% 9% 3% 8% 21% 38% 35% 41% 7% 33% EUROPE UNITED KINGDOM 33% ASIA Infographic is calculated by analyizing 550+ fashion blogs from 31 different countries. September 2011 NORTH AMERICA Percentage by Type of Published Content 20% 33% 41% 44% 12% Editorial Street Style 17% 24% 8% DIY SOUTH AMERICA AUSTRALIA Personal Style NORTH AMERICA SOUTH AMERICA UNITED KINGDOM EUROPE ASIA AUSTRALIA Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: Total Number of Blogs: 304 7 55 102 44 25 Average Klout: 43 Average Klout: 54 Average Klout: 40 Average Klout: 45 Average Klout: Average Klout: 43 43 83% of bloggers are on 91% of bloggers of bloggers of bloggers of bloggers are on Twitter 86% 75% of bloggers 66% 80% are on are on are on are on Twitter Twitter Twitter Twitter Twitter of bloggers 46% of bloggers 71% of bloggers 47% of bloggers 46% of bloggers 25% of bloggers 36% are on are on are on are on are on are on Facebook Facebook Facebook Facebook Facebook Facebook 300 K f 329,599 f 294,672 270 K 240 K 210 K Total Twitter & Facebook Fans By Region 180 K 177,510 150 K 127,138 120 K 90 K 89,172 83,661 f 60 K 42,802 36,413 14,901 30 K 3,248 f 25,088 f f DigitallyLUX.com