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Giving Goes Digital

GIVING COES DIGITAL the future of fundraising Online Fundraising is growing fast! 12 GDP $14.99 Trillion 10.7 ONLINE FUNDRAISING 10 PERCENT TOTAL 1.7 OVERALL FUNDRAISING PERCENT FUNDRAISING PERCENT Total fundraising has remained at 2% of GDP for the past 40 years In spite of that massive online giving growth rate online giving PERCENT only represents a small percent of- Overall giving There is tremendous opportunity for nonprofits to focus their efforts to digital and take advantage of this fast growth fundraising channel! How do non-profits compare? 2.04% Percentage of visitors who leave an email address when prompted $13 Amount raised per usable email address AND 53.89% of all housefile email addresses are useable Of all donation emails sent 14.72% OPEN RATE 0.7% CLICK THROUGH RATE 0.5% RESPONSE RATE Did you know? DONATIONS ARE UP! ONLINE DONATIONS GREW IN 2012 Growth at this rate in 10 years 100 ONLINE FUNDRAISING 80 OVERALL FUNDRAISING 60 27 176.4 2022 LEVEL OF ONLINE FUNDRAISING PERCENT PERCENT 40 PERCENT 10 20 PERCENT 3 PERCENT 18.4 2022 LEVEL OF OVERALL FUNDRAISING PERCENT TYPES OF ONLINE DONATIONS FIRST-TIME ONE TIME REPEAT SUSTAINER 2012 CURRENT LEVEL OF FUNDRAISING 2012 2022 How are your donations stacking up against the average? WILL YOU BE A PART OF THIS GROWTH? So, we ask you – what are you planning for your digital success? Are you tracking, measuring, and improving on the right metrics? Download the report foday and starf blackbaud" benchmarking your organization! your passion > our purpose DEVELOPED BY N NOWSOURCING 1. Based on Blackbaud's 2012 Charitable Giving Report which looked at the average year-over-year percent change. The Online Marketing Benchmark Study for Nonprofits found a median online revenue growth of 11.6% from 2011. Both confirm the double-digit growth in online giving over the past three years. 2. Numbers based on Blackbaud's 2013 Online Marketing Benchmark Study for Nonprofits reflecting median values. 20

Giving Goes Digital

shared by NowSourcing on Jul 10
This infographic provides a deeper look into the future of online fundraising.




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