Transcript

Giants Kneel to a Tweet: When Social Consumers Go Viral

GIANTS KNEEL TOA TWEET: WHEN SOCIAL CONSUMERS GO VIRAL LAST DECEMBER, DIET COKE FIENDS TOOK TIO TWITTER AND FACEB0OK WHEN THEY MISTOOK COKE CLASSIC'S WHITE HOL IDAY CAN FOR DIET. THOUSANDS OF TWEETS CALLED OUT COKE'S "TREASON" AND THREATENED BOYCOTT OF THE WWF SPONSORED CANS THATI FEATURED POLAR BEARS, COKE- IN - PAW, LOUNGING IN THE SNOW. WHEN THE RAGE WENT VIRAL, THE SODA GIANT RECALLED 1.4 BILLION HOLIDAY CANS. CHECK OUI THE SOCIAL CUSTOMER VICTORIES THAT KEEP COMPANIES LIVING IN FEAR OF TODAY'S ANGRY CUSTOMER: BANK OF AMERICA Bank of America IN SEPTEMBER, BANK OF 1234-456-7890-1234 AMERICA ANNOUNCED A JOHN DOE 07/2014 MONTHLY $5 DEBIT CARD FEE. THE ANNOUNCEMENT CAME DURING $45 BILLION BAILOUT. OWS PROTESTS OVER THE BANK'S BIG BANK BOYCOTTS GO VIRAL: ON OCT. 1ST, 22 YR OLD MOLLY KATCHPOLE WROTE A CHANGE.ORG PETITION AGAINST THE FEE. MOLLY'S PETITION REACHED change .org 300,000 SIGNATURES IN 6 DAYS. THAT'S 2X THE TOTAL SIGNATURES OF THE SITE'S FAMOUS PETITION FOR CHINA TO FREE THE IMPRISONED DISSIDENT ARTIST AI WEI WEI. GUY FAWKES FAN, KRISTIN CHRISTIAN DECLARED NOV. 5TH "BANK TRANSFER DAY" ON FACEBOOK. THE FACEBOOK EVENT, "BANK TRANSFER DAY," ATTRACTED 81,900 RSVPS. THAT'S MORE THAN 2X THE 38,000 “LIKES" THE "OCCUPY L.A." FACEBOOK EVENT PAGE. IN THE MONTH AFTER BANK TRANSFER DAY, U. S. CREDIT UNIONS ENROLLED $4.5 BILLION IN NEW ACCOUNTS. TRANSFERS DROVE THE NUMBER 0F U.S. CREDIT UNION ACCOUNTS UP 50% NOVEMBER 1ST BANK OF AMERICA AND THREE OTHER MAJOR BANKS DROPPED D EBIT CARD FEES. GODADDY 2 GO Daddy.com THE WEBHOST TO 45 MILLION SOPA DOMAINS, GODADDY SUPPORTED SOPA. THE ONLINE PIRACY BILL THREATENS THE FREEDOM OF GODADDY'S OWN CLIENTS. SOCIAL MEDIA SITES REVOLT: REDDIT USER, SELFPRODIGY, PROCLAIMED DEC. 29TH "TRANSFER YOUR DOMAIN DAY". USERS PLEDGED TO MOVE 82,000 DOMAIN NAMES TO COMPETING WEBHOSTS. "WE WILL MOVE OUR 1,000 DOMAINS OFF @GODADDY UNLESS YOU DROP SUPPORT OF SOPA. WE LOVE YOU GUYS, BUT #SOPA - IS -CANCER TO THE FREE WEB." BEN HUH CEO OF CHEEZBURGER JIMMY WALES TWEETED WIKIPEDIA WAS ALSO "PRO UDLY" LEAVING GODADDY. 24 HOURS AFTER WIKIPEDIA THREATENED BOYCOTT, GODADDY'S CEO REVOKED SUPPORT OF SOPA. 3 NETFLIX NETFLIX SPLIT ITS $7.99 UNLIMITED STREAMING AND $7.99 NETFLIX MONTH DVD SERVICES BETWEEN 2 WEBSITES REQUIRING SEPARATE SUBSCRIPTIONS. NETFLIX $7.99 MONTH STREAMING FOR $7.99/MOS. $11.99 Qwikster MONTH DVD - BY - MAIL $11.99/MOS. NETFLIX USERS TAKE TO TWITTER: Qwikster LAUNCHED 96,092 TWEETS. 77% CONDEMNED NETFLIX'S SPLIT. ( 74,058 TWEETS) 21% MOCKED NETFLIX FOR THE FOUL TEENAGER WHO BEAT THEM TO THE @QWIKSTER TWITTER HANDLE. (20, 217 TWEETS) JASON CASTILLO AND HIS PROFILE PHOTO OF A POT - SMOKING ELMO WERE THE FACE OF @QWIKSTER. 2% WERE POSITIVE RESPONSES TO P.R. ATTEMPTS THAT EXPAND ED ONLINE STREAMING. (1,817 TWEETS) WITHIN 6 MONTHS OF THE QWIKSTER ANNOUNCEMENT, NETFLIX'S STOCK PRICE FELL 60%. THE NETFLIX SPLIT RAISED AVERAGE SUBSCRIPTION PRICES 60%. OCTOBER 1ST THE NETFLIX CEO NIXED QWIKSTER AND EMAILED MILLIONS OF SUBSCRIBERS A PERSONAL APOLOGY. ARMANI & VERSACE 4 ITALIAN FASHION GIANTS 0 02 SELL DENIM TREATED WITH 0 CO CHEMICALS THAT POISONED AA O THE LUNGS O F 5,000 o da de TURKISH DENIM WORKERS. h h 5000 de d'e a'o $$ ARMANI'S SAND-BLASTED JEANS COST NEARLY TWICE THE MONTHLY SAL ARY OF A DENIM WORKER IN ANKARA. ARMANI COLLEZIONI DISTRESSED JEANS: $325 $325 $170 ANKARA DENIM WORKER: $170/MONTH FASHION BLOGGER ACTIVISM: IN MAY, A REPORT ON DESIGNER DENIM AND SILICOSIS - POISONING WENT VIRAL. THE REPORT REVEALS 1 IN 2 TURKISH DENIM WORKERS SHOW SYMPTOMS OF THE INCURABLE DISEASE AFIER 6 MONTHS OF INHALING THE SOFTENER. (VICTIMS OF SILICA- POISONING HAVE USUALLY SPENT 20 - 30 YEARS MINING.) JUNE 7 AFTER HUNDREDS OF ANGRY POSTS, VERSACE EDITED ITS FACEBOOK WALL AND DISABLED PUBLIC POSTING. BY JULY, 38,000 VEI CE SIGNED THE ONLINE PETITION AGAINST ITALIAN DESIGNERS' FAILURE TO BOYCOTT SAND BLASTED DENIM. WITHIN A MONTH, ARMANI & VERSACE PUBLICLY CONDEMNED AND BANNED SAND-BLASTED DENIM FROM THEIR LINES. CONSUMER ACTIVISM IN THE AGE OF TWITTER IS BOTH GUERRILLA AND GLOBAL AND COMPANIES ARE STRUGGLING TO KEEP UP: 70% OF COMPLAINTS TWEETED AT SPECIFIC BRANDS AND COMPANIES GO UNANSWERED. IN THE RACE TO EXPLOII INFINITE AND INSTANT SOCIAL MEDIA, COMPANIES MAY ALWAYS PLAY DEFENSE TO THE POWERFUL NETWORKS OF THEIR ANGRIEST CUSTOMERS. END Brought to you by FRUGAL DAD SOURCES: HTTP://WWW. ENVIRONMENTALLEADER.COM/2011/12/05/COKE- PULLS - POLAR - BEAR-CANS - AFTER-CUSTOMER -CONF USION/ HTTP://MWW. HUFFINGTONPOST.COM/YVETTE - KANTROM/MOLLY- KATCHPOLE-BANK -OF - AMERICA B_1088881. HTML HTTP://EN.WIKIPEDIA.ORG/WIKI/BANK_OF AMERICA HTTP://WWW.WASHINGTONPOST.COM/BUSINESS/ECONOMY /BANK -0F - AMERICAN- DROPS-DEBIT - CARD-FEE/2011/11 /01/GIQADVUGCM_STORY.HTML HTTP://WWW.CHANGE.ORG/VICTORIES HTTP://MASHABLE.COM/2011/11/05/BANK -TRANSFER-DAY -ON - FACEBOOK/ HTTP://KENBURRIDGE.COM/ TOP-30-0WS -REGIONAL-OCCUPATIONS/1808 HTTP://EN.WIKIPEDIA.ORG/WIKI/BANK_TRANSFER DAY HTTP://WWw. HUFFINGTONPOST.COM/YVETTE- KANTROM/MOLLY-KATCHPOLE-BANK -OF - AMERICA_B_1088881. HTML HTTP://EN.NIKIPEDIA.ORG/WIKI/GO_DADDY HTTP://EN.WIKIPEDIA.0RG/WIKI /GO_DADDY HTTP://GODADDYBOYCOTT.ORG/ HTTP://THENEXTWEB.COM/INSIDER/2011/12/22/CHEEZBURGER- CEO -THREATENS-TO - YANK - 1000- DOMAINS - FROM -GODADDY-OVER-SOPA - SUPPORT/ HTTPS://TWITTER.COM/JIMMY WALES HTTP://VENTUREBEAT.COM/2011/12/23/GO - DADDY - ANTI-SOPA/ HTTP://WWW.PCMAG.COM/ARTICLE2/0,2817, 2393240.00. ASP HTTP://WWW.BANYANBRANCH.COM/SOCIAL -BLOG/ANALYZING-THE - BUZZ- NETFLIX-QMIKSTER/ HTTP://TECH. FORTUNE.CNN.COM/2011/10/25/NETFLIX - RAGE/ HTTP://WWW. ARMANI.COM/US/GIORGIOARMANI/WOMEN/DENIM?GCLID-CJQXMIPDZKOCFOSFHWODIHO4 FM&TP-31763 HTTP://WWW.CLEANCLOTHES.ORG/URGENT - ACTIONS/SANDBLASTING HTTP://SHOP.NORDSTROM.COM/S/ARMANI - COLLEZIONI-DISTRESSED-JEANS -SOLID-DARK-GREY -WASH/3262022 HTTP://WWW. HURRIYETDAILYNEWS.COM/DEFAULT.ASPX? PAGEID-438 & N-JEAN-BLASTING - WORKERS- PROTEST-FOR -RIGHTS - 2010 -12-20 HTTP://MASHABLE.COM/2011/07/06/VERSACE- FACEBOOK - PROTEST/ HTTP://WWW.CLEANCLOTHES.ORG/NEWS/ARMANI - BANS - SANDBLASTING HTTP://WWW.CLEANCLOTHES.ORG/NEWS/ARMANI - BANS - SANDBLASTING HTTP://WWW.CLEANCLOTHES.ORG/RESOURCES/CCC/WORKING - CONDITIONS/INFORMATION - ON - SANDBLASTING -|-|--

Giants Kneel to a Tweet: When Social Consumers Go Viral

shared by kthorspear on Feb 29
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If enough people post about a given company—an unpopular policy for instance—this infographic shows that a company is likely to stand at attention. From personal outrages, like those over the misl...

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Frugal Dad

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