Get More from Your Company’s Twitter Business Page

How to turn Twitter followers into loyal repeat customers With a Twitter business page, brands can build meaningful connections with a relevant and engaged audience. Businesses can tap into Twitter to: Expand their reach Connect with new and existing customers, brand advocates, and influencers to reach new potential customers Discover what's happening right now Increase their brand awareness • In the community • Around the world • In a given industry By regularly engaging with followers Provide efficient customer service By quickly responding to support queries and simultaneously developing a great reputation 2 Promoted by Using Twitter ads Twitter statistics for small- or medium-size businesses 66% The average user follows at least of people discover new small businesses and medium-sized businesses five businesses 85% 94% of customers plan to purchase from the small- or medium-size businesses of followers feel more connected with businesses after following them they follow on Twitter 69% 85% of people purchased from a small- or medium-size of small- or medium-size business Twitter users said it's important that businesses provide customer support on Twitter business because of something they saw on Twitter 65.8% 77% of U.S. companies used Twitter for marketing purposes in 2015 of Twitter users feel more positively about brands that respond to their tweets More than half Around 79% of Twitter users say they have purchased a product they first learned about on Twitter of users recommend brands they follow on Twitter 15 Steps to get started Establish your brand • Customize your brand page with a header, profile and background image. • Make sure your branding on Twitter is consistent with your branding everywhere else. y Use the correct image size and file format -400px PNG 1500 x 1500px JPG 400px • Your profile picture should be 400 x 400 pixels. • Your header image should be 1500 x 1500 pixels. • Upload a JPG or PNG file. • On a mobile device, it will be cropped to a 2:1 aspect ratio. • The image will be resized to fit. Use the full 140 characters in your bio y Create a content strategy Qusername • Develop an editorial calendar to stay on top of tweets. • Take advantage of the full character count to explain who you are. • The calendar should include: • Don't forget to use hashtags and add a link to your website. Interaction with customers Event or product announcements Blog posts Don't feel the need to use all 140 characters for tweets Show your brand's personality • Research shows short tweets around 65 characters can increase engagement. • Post useful content that demonstrates what you're all about. • Make sure you balance original tweets with retweets and replies so followers can really get to know you. y Add photos y Schedule tweets 14 16 10 17 1 10 2o • Add images to tweets to create more of an impact. • Tweets with images get an average of 35% more engagement than tweets without images. To keep your feed rolling week after week, schedule posts with tools like: Hootsuite TweetDeck y Shorten links CO Paste a link to shorten it SHORTEN Buffer CoTweet http://bit.ly/ur7Lau SocialOomph Make a long URL shorter with tools like: y Use hashtags bitly Bit.ly Ow.ly TinyURL TinyURL Bit.do bitldo #### .com y Identify relevant keywords • These give posts a keyword people can easily search. • Make sure hashtags are relevant to your brand, services, and products. • Check first to see if the hashtag has been used before. • Try a tool like hashtagify.me to find the right hashtag to use. • Use Google Keyword Planner to choose popular keywords related to your post. y Make time for analytics y Promote your Twitter handle ... • Check out Twitter Analytics for two weeks worth of data on your tweets. • Or track tweets with analytics tools like: Hootsuite TweetStats Feature your Twitter handle on your: Buffer Tweetreach Website Email Marketing materials signature y Respond quickly y Seek out relevant users • Reply to customer service requests and questions asap. • Twitter is fast paced and followers expect fast feedback, Then follow and engage with them. Your business' Twitter page can help amplify your brand, connect with influencers and customers, demonstrate your personality and help retain loyal repeat customers. Follow these tips to get started. BROUGHT TO YOU BY: SOURCES: stuartjdavidson.com blog.kissmetrics.com Quill.om business2community.com addthis.com techwyse.com blog.twitter.com theguardian.com blog.bufferapp.com emarketer.com bit.do brandwatch.com socialmediatoday.com razorsocial.com business.twitter.com A small part of your job is 100% of ours. IIIIIIII| %23 III|||||