Fund Raising Online

Fund Raising Online GIVING IS GOING DIGITAL $788 MILLION IN DONATIONS FOR 80,000 CHARITIES 2001-2012 10, of people gave 470 online in 2002 people gave 65% online in 2012 $163 million in 2012 2001 2012 * Sources listed below GIVING BEHAVIOR VARIES ACROSS CHANNELS GENERIC GIVING PAGE BRANDED GIVING PAGE PORTAL GIVING SOCIAL GIVING 20%-30% smaller average gifts than on branded giving pages Driven by giving events and personal peer-to-peer fundraising campaigns 6x more dollars raised than Marked growth in donations for December and in the on generic giving pages wake of natural disasters $95 8% of overall giving $127 59% of overall $113 12% $67 13% of overall giving Avg gift size Avg gift size Avg gift size of overall giving Avg gift size giving DONATION DOLLAR INDEX 2011 VS. 2012 OVERALL GIVING 金 18 % 67% PORTAL GIVING 0% of donations were GENERIC GIVING PAGE 4% made through charity giving pages BRANDED GIVING PAGE 金 20 % SOCIAL GIVING 1 21% SNOITIIN